Job Type: Full-Time Location: Middlesbrough Salary: Competitive, experience-based with department performance bonus Role: Email Marketing Executive

As an Email Marketing Executive, you will work closely with our marketing, SEO, account managers and occasionally the client directly to create a variety of email marketing campaigns. This role will involve all aspects of email marketing including content creation, design, implementation, strategy and reporting.

Key Responsibilities:

• Develop, execute, and optimise email marketing campaigns to drive engagement, conversions, and customer retention.
• Plan and create compelling email content, including subject lines, copy, and visuals, ensuring alignment with brand guidelines and messaging.
• Use segmentation and personalisation strategies to deliver tailored messages to targeted audience groups.
• Analyse email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights to improve campaign effectiveness.
• Manage email lists, ensuring compliance with GDPR and best practices for list hygiene.
• Work closely with the design team to create visually appealing and mobile-responsive email templates.
• Collaborate with internal teams to align email campaigns with broader marketing goals and initiatives.
• Stay up-to-date with email marketing trends, tools, and technologies to ensure campaigns are innovative and effective.

A Bit About Us

We are one of the UK’s fastest-growing digital marketing agencies, with offices based in Middlesbrough, Edinburgh and London. Outrank has recently been awarded position 77 in the Great Place to work award for 2024. With a continually growing staff of over 30 dedicated Sales, SEO, PPC, Email and Social Media Specialists, we are the biggest little online marketing agency around.

A Bit About You

Requirements:

• Proven experience in email marketing, with a portfolio or examples of successful campaigns.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot) and CRM systems.
• Strong copywriting skills with a focus on creating engaging and persuasive content.
• Understanding of email marketing best practices, including segmentation, automation, and A/B testing.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Basic design skills and experience working with tools like Canva, Adobe Creative Suite, or Figma.
• Knowledge of GDPR and email compliance standards.
• Excellent time-management and organizational skills, with the ability to handle multiple campaigns simultaneously.

Nice-to-Haves:

• Experience with e-commerce email marketing strategies, such as abandoned cart and upsell flows.
• Familiarity with advanced analytics tools like Google Analytics or UTM tracking.
• Understanding of SEO and its relationship with email campaigns.
• Knowledge of HTML/CSS for email template customization.

Your Day To Day

As an Email Marketing Executive at Outrank, here’s what a typical day will look like:

• Morning Check-In: Begin with a brief team meeting to align on daily priorities and update everyone on your projects.
• Creative Work: Most of your day will be focused on building and customising email campaigns and strategies, from coding and integrating designs to reporting and automating the next best plan.
• Collaboration: You’ll work closely with the SEO and design teams to ensure the websites are optimised for performance and user experience.
• Problem Solving: Address any development challenges as they arise, whether it’s fixing bugs or optimising site functionality.
• Client Interaction: Occasionally, you might join calls with clients to discuss their needs and receive feedback on your work.

In this role, no two days are exactly the same, offering you a dynamic work environment where you are encouraged to take initiative, be creative, and contribute to a wide range of projects.

Company Benefits

Apart from the standard things like a competitive salary and contribution-matched pension, we at Outrank are proud to offer a few other sweeteners to help convince you to join us. Things like:

• Mentorship and training from senior team members
• Opportunity to work on diverse and exciting projects
• Career growth within company
• Increased annual leave based on service
• Bike to work scheme
• Referral bonus for sales and staff
• Not to mention the best company culture in Digital outside of London!

APPLY BELOW

Outrank is an equal opportunity employer and does not discriminate on the grounds of a person’s gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Middlesbrough

Brighouse Business Village,
1 River Court,
Riverside Park Rd,
Middlesbrough,
TS2 1RT