Email Marketing & Communications Specialist

At Flower & White Ltd, we’re proud to be the home of artisan meringues. With over 15 years of experience and three distinctive brands under our wing – Flower & White, Cotswold Meringues and The Glorious Mess – we’ve built a reputation for crafting indulgent, high-quality meringue treats that blend tradition with innovation.

We’re looking for a detail-oriented and creative Email Marketing & Communications Specialist to become an integral part of our team. In this role, you’ll take full ownership of our email marketing across all Flower & White Ltd brands, helping to shape campaigns that delight our audience and drive real business results. You’ll also provide support with PR initiatives and copywriting, ensuring all communications are on-brand, engaging, and impactful.

Please note, this is an on-site position based at our Telford office.

What You’ll Do:

Campaigns & Testing

• Plan, design and send engaging email campaigns.
• Run tests on subject lines, send times, layouts and CTAs - ensuring every campaign performs better than the last.
• Tailor emails using customer insights such as purchase history and engagement.
• Implement dynamic content to boost clicks and conversions.

Automated Journeys

• Build and manage welcome series, cart/browse abandonment flows, win-back campaigns, and loyalty sequences.
• Develop sign-up strategies both online and at events.
• Maintain healthy, active subscriber lists to keep deliverability strong.

Data & Reporting

• Monitor campaign metrics including revenue per send, open and click-through rates.
• Share insights to guide wider marketing strategy.

PR & Copywriting Support

• Ensuring our tone of voice feels consistent everywhere.
• Supporting PR and media opportunities – from blog posts and thought pieces to PR boxes and editor outreach.
• Writing product descriptions that sell the story as well as the product.

Why This Role Might Be Perfect for You:

• Part-time & flexible: 3 days a week
• High impact: Email is one of our most cost-effective, measurable channels, and you’ll have full ownership of making it thrive.
• Ability to be playful and express your creativity.
• The opportunity to join a growing business and become part of a friendly team!

What We’re Looking For:

• Strong interest or experience in email marketing platforms (Klaviyo a bonus).
• Good eye for detail and a passion for writing engaging copy.
• Good design skills to create visually polished and engaging email campaigns (experience using Adobe Creative Suite a huge plus!)
• Analytical mindset - keen to learn from data and apply insights.
• Organised, collaborative, and happy to take ownership.

Salary negotiable with experience