The Email Marketing Assistant will be trained to design and execute email campaigns to customers to drive leads, traffic and bookings into the call centre. Youwill also assist the team with additional CRM and optimisation projects.Key ResponsibilitiesWork to an email marketing schedule to produce numerous emails per weekWork from a template to amend creative, content and build an email using an email builderSource images and design graphics to use in email marketing using Photoshop/CanvaLiaise with commercial team to select product for inclusion in commercial emailsBuild workflows in Adobe using predefined lists to target customers based on the unique sendDesign and produce engaging emails that will drive resultsPerform A/B tests to optimize email subject lines, content, and design.Analyse performance and strategise improvements for email marketing campaignsAssisting with other digital marketing activity as required, such as social media.Skills and ExperienceGood level of IT literacyAbility to write good proseGood attention to detailExcellent time management and strong communication and interpersonal skillsWorking to deadlinesManage workload and prioritiesWork on projects alongside day-to-day tasksSeek efficiencies in production and processExperienceExperience with or understanding of HTML code - desirableExperience of creative tools like Photoshop & Canva - desirableExcel/Google Sheets - desirableGoogle Analytics - desirableKnowledge of cruise industry - desirableBehavioural Role FitKeen to learn and developCreative and thinking outside the boxAlways on the look out for new ideas and elements to testConfident and self-motivatedInterest and enthusiasm for cruising or travel #J-18808-Ljbffr