Email + CRM Marketing Manager - Mid-size Media Corporation, London

Email + CRM Marketing Manager - Mid-size Media Corporation

New Today

Email + CRM Marketing Manager - Mid-size Media Corporation

Job Sector

Marketing / PR / Product Management

Contract Type

Permanent

Location

5 days a week from Central London

Up to £55k basic plus benefits

Job Reference

MediaIQ-MX5-21

Do you have strong email marketing experience?

Do you know how to utilise Salesforce for marketing?

Want to take ownership of the marketing for a mid-size fast growing media company?

If yes, please read on...

The Company

Mid-size media company which on the one hand has sales teams who sell advertising solutions, and on the other hand, has a media planning/buying agency division.

The Role ofEmail + CRM Marketing Manager

Devise and manage the entire email and CRM (salesforce) marketing strategy that is in-line with business goals
Create audience segments and run highly personalised email campaigns
Run lead nurturing activities to drive conversions
Work cross functionally to ensure email and Salesforce helps meet different business objectives
Ensure email campaigns adhere to industry standards and are in-line with regulatory compliances
Track key campaign metrics and report their impact on business performance
Manage end-to-end email campaigns
Write compelling copy and calls-to-action to drive conversions
Experiment and run A/B or multivariate tests to optimise campaign performance

Requirements for thisEmail + CRM Marketing Manager position

Hands-on experience with Mailchimp or similar + experience of utilising Salesforce
Experience of creating and executing lead nurture and activation campaigns, setting Salesforce strategy
Understanding of lead generation, design tools, content management systems (CMS), and Google analytics
Debugging skills to identify deliverability issues and correct them
Great copywriting and communication skills
HTML/CSS knowledge preferred but not essential
Strong analytical skills to interpret meaning from campaign metrics

Please note that you will be required to work from their London offices 5 days a week (at least to begin with).

If you think that you could be theEmail + CRM Marketing Manager our client is looking for, please apply

#J-18808-Ljbffr

Apply

Location:: London
Job Type:: FullTime
Category:: Marketing & Media

Start a New Search