Email + CRM Marketing Manager - Mid-size Media CorporationJob SectorMarketing / PR / Product ManagementContract TypePermanentLocation5 days a week from Central LondonUp to £55k basic plus benefitsJob ReferenceMediaIQ-MX5-21Do you have strong email marketing experience?Do you know how to utilise Salesforce for marketing?Want to take ownership of the marketing for a mid-size fast growing media company?If yes, please read on...The CompanyMid-size media company which on the one hand has sales teams who sell advertising solutions, and on the other hand, has a media planning/buying agency division.The Role ofEmail + CRM Marketing ManagerDevise and manage the entire email and CRM (salesforce) marketing strategy that is in-line with business goalsCreate audience segments and run highly personalised email campaignsRun lead nurturing activities to drive conversionsWork cross functionally to ensure email and Salesforce helps meet different business objectivesEnsure email campaigns adhere to industry standards and are in-line with regulatory compliancesTrack key campaign metrics and report their impact on business performanceManage end-to-end email campaignsWrite compelling copy and calls-to-action to drive conversionsExperiment and run A/B or multivariate tests to optimise campaign performanceRequirements for thisEmail + CRM Marketing Manager positionHands-on experience with Mailchimp or similar + experience of utilising SalesforceExperience of creating and executing lead nurture and activation campaigns, setting Salesforce strategyUnderstanding of lead generation, design tools, content management systems (CMS), and Google analyticsDebugging skills to identify deliverability issues and correct themGreat copywriting and communication skillsHTML/CSS knowledge preferred but not essentialStrong analytical skills to interpret meaning from campaign metricsPlease note that you will be required to work from their London offices 5 days a week (at least to begin with).If you think that you could be theEmail + CRM Marketing Manager our client is looking for, please apply #J-18808-Ljbffr