Marco Paul is seeking an enthusiastic and results-driven Ecommerce Marketing Manager to join our dynamic team. As a key player in our organization, you will be responsible for developing and executing comprehensive ecommerce marketing strategies that drive traffic, engagement, and sales for our online platforms. In this role, you will work closely with cross-functional teams including product management, creative, and sales to ensure our marketing efforts align with our overall business objectives. We are looking for a creative thinker with a strong analytical mindset who can navigate the fast-paced ecommerce landscape. Your expertise will help shape our online presence, enhance our customer journey, and ultimately grow our revenue. You will be tasked with utilizing various digital marketing channels, including SEO, PPC, email marketing, and social media, to optimize our ecommerce performance. Your ability to analyze data and consumer behavior will be essential for identifying opportunities for continuous improvement. If you are passionate about ecommerce and have a track record of successful marketing campaigns, we encourage you to apply and join us in our mission to enhance the Marco Paul online shopping experience.

Responsibilities

• Develop and implement ecommerce marketing strategies to increase sales and enhance the customer experience.
• Manage and optimize digital marketing campaigns across multiple channels including email, social media, SEO, and PPC.
• Analyze website performance metrics and customer behavior to inform marketing strategies and decisions.
• Collaborate with the product team to create compelling online promotions and product launches.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Coordinate with the creative team to produce engaging content for various digital marketing initiatives.
• Manage and track marketing budgets, ensuring effective allocation of resources to achieve KPIs.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in ecommerce marketing or digital marketing management.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, and social media advertising.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in managing successful email marketing campaigns and understanding of email automation tools.
• Excellent communication and interpersonal skills for collaboration with cross-functional teams.
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.