Director/VP of Digital Marketing & CRM – Based in tax Free Dubai

We’re on the lookout for a strategic and performance-driven Head/Director of Digital Marketing & CRM to lead our clients omnichannel growth across digital platforms and customer engagement.

This multi-billion group has one of the best work cultures in the region.

In this role, you'll own the vision and execution of all things digital from paid media and SEO to lifecycle marketing and CRM automation. You'll be the driving force behind how they attract, engage, and retain customers across multiple regions and channels.

What You'll Be Doing

• Lead and implement 360° digital marketing strategies across paid, owned, and earned media
• Build and scale CRM campaigns across email, SMS, and loyalty channels
• Launch high impact campaigns via Google, Meta, Bing, affiliates, and more
• Drive A/B testing, performance tracking, and ROI-focused campaign optimization
• Deliver data-driven insights and executive reporting on campaign impact and customer growth
• Collaborate with cross-functional teams in Brand, Creative, Merchandising, and Tech
• Lead and mentor a team of digital marketing and CRM specialists

What We’re Looking For

• 10+ years of experience in digital marketing and CRM, ideally in fashion, beauty, or lifestyle retail
• Deep knowledge of PPC, programmatic, lifecycle marketing, and digital analytics
• Proven track record in driving omnichannel performance and customer growth
• Hands-on experience with platforms like Google Ads, Meta, Salesforce, Klaviyo, GA4, CDPs and DMPs
• Strong leadership, commercial acumen, and the ability to translate data into strategy

Salary: 120-130k GBP tax-free per year, plus a host of benefits.

Job Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing
• Industries: Retail