Director of Product Marketing

New Today

We are looking for a

Product Marketing Director who can own the full spectrum of go-to-market storytelling and execution, defining positioning across your product line (from entry-level to enterprise), crafting unique differentiation, and creating high-quality collateral such as data sheets, white papers, gated content, explainer videos, and website copy. The ideal candidate combines strategic positioning skills with hands-on authorship and execution, bringing clarity, consistency, and impact to every customer-, partner-, and analyst-facing touchpoint.

What You Will Work On

Product Positioning & Messaging

  • Define and continuously refine positioning across the product line, from low-end to high-end offerings.
  • Articulate unique differentiation in a competitive AI landscape and ensure it is consistently reflected across all channels.
  • Own market-facing narratives tailored to business audiences, including platform white papers and thought leadership content.

    • Content & Collateral Development

  • Author and oversee creation of product data sheets, solution briefs, white papers, and gated content.
  • Develop compelling explainer videos, demos, and visual storytelling assets.
  • Ensure all content aligns with brand voice and effectively engages prospects at each stage of the funnel.

    • Website & Digital Marketing Support

  • Drive content authorship and editorial oversight for website pages, ensuring clarity, SEO optimization, and lead-gen focus.
  • Provide input to SEM strategy, ad copy, and A/B testing of campaign messaging.
  • Partner with demand gen/inbound teams to optimize gated content and conversion pathways.

    • Go-to-Market & Launch Execution

  • Lead creation of market-facing decks for analysts, customers, and partners.
  • Drive website readiness and PR messaging alignment for launches, including drafting PR templates for product announcements.
  • Manage GA (General Availability) launch deliverables across teams to ensure on-time, high-impact execution.

    • What You Bring

  • 6–8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software.
  • Proven ability to position a platform across product tiers (low-end to enterprise-grade).
  • Strong track record of authorship—data sheets, white papers, videos, PR messaging, and market-facing decks.
  • Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization).
  • Experience leading product launches and cross-functional GTM deliverables.
  • Exceptional storytelling, writing, and presentation skills.
  • Comfortable working in a fast-paced, founder-led startup environment.

    • What We Offer

    Achieve your life goals and work goals at Persado

  • Persado’s hybrid working model empowers both remote and in-office work equitably
  • Competitive and equitable compensation
  • Generous benefits packages globally
  • 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
  • We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
  • Employee Enrichment Fund to pursue a passion or upgrade your home office
  • Structured onboarding program to ensure a confident start and long-term success for new hires
  • Strong emphasis on career development and mobility, continuous feedback loops and performance management
  • Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
  • #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
  • Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more
    • Apply
    Location:
    London
    Job Type:
    FullTime

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