Director, Marketing Technology & OperationsVialto Partners is a global mobility leader connecting the world through innovative services that streamline cross-border compliance and risk assessment across tax, immigration, business travel, rewards, compensation, and remote work. With over 7,100 talented professionals worldwide, Vialto partners with clients across diverse industries and regions to broaden their skills and deliver exceptional client value.Role ResponsibilitiesDefine and own the marketing technology roadmap, aligning tools and platforms to commercial goals and strategy.Work with the technology/digital team to evaluate, select, and implement solutions that drive personalization, lead generation, and campaign performance.Ensure seamless integration across marketing technology and other enterprise systems where applicable.Research and evaluate additional marketing technologies and third‑party data sources that advance an account‑based marketing approach, such as corporate executive data, relationship intelligence tools, and content syndicators.Collaborate with business stakeholders to drive sustained user adoption of the enterprise CRM platform across the organization.Marketing Operations & Process OptimizationLead and scale the marketing operations function, including campaign workflows, lead scoring, routing, and database management.Design and enforce best practices for campaign execution, budgeting, compliance (e.g., GDPR), and lifecycle marketing.Partner cross‑functionally to streamline marketing‑to‑sales handoff and feedback loops.Data & Performance AnalyticsOwn marketing analytics strategy, including dashboards, KPIs, attribution models, and ROI reporting.Drive marketing performance insights to inform strategy, optimize spend, and improve conversion funnels.Lead initiatives for data hygiene, segmentation, and audience and persona targeting.Budget & Vendor ManagementManage the marketing technology budget and vendor relationships, including negotiations, renewals, and performance evaluation.Align investment decisions with evolving marketing strategies and business objectives.Team Leadership & Cross‑Functional CollaborationBuild and lead a high‑performing team of marketing technologists, analysts, and operations professionals.Act as a strategic partner to sales, product, IT, finance, service line, and executive leadership to align on priorities and technology needs.Qualifications15+ years of experience in marketing technology, operations, or related fields.Demonstrated leadership in building scalable marketing systems and processes at a large professional services and/or B2B technology organization.Deep knowledge of marketing platforms (CRM, marketing automation, analytics tools, ABM platforms, etc.).Strong commercial and technical acumen with a systems‑thinking approach; understanding of data architecture, APIs, and system integrations.Proven track record of driving marketing performance through data and technology.Bachelor’s degree in Marketing, Business, Computer Science, or a related field (MBA or technical Master’s preferred).Preferred SkillsExperience in B2B SaaS, eCommerce, or other digital industries.Working familiarity with data privacy regulations (GDPR, CCPA, etc.).Change management and stakeholder alignment experience in complex organizations.Certifications and/or demonstrated experience in Salesforce, Marketo, Adobe, WordPress, or similar platforms.Experience developing and deploying scalable marketing operations in highly matrixed environments.What Success Looks LikeIntegrated and unified design, deployment, and measurement of marketing performance globally by sector, audience, campaign, and territory.Single source of truth “client 360” data and insights to inform business and investment decisions.Company‑wide adoption of CRM for business development and sales.Credible “go‑to” dashboards that demonstrate the impact and outcome of marketing, sales, and growth initiatives.Highly functional and flexible global website platform that supports the company’s brand and growth aspirations in all major markets worldwide.Additional InformationLocations: Chicago, London, New York, San Francisco, Washington, D.C., or Remote.Compensation: $161,300‑225,000Employment Type: Full TimeWork Arrangement: Hybrid / Possible RemoteSome in‑region and international travel may be required.We are an equal opportunity employer that does not discriminate based on legally protected status.Please note that AI is used in the application process.We are an equal opportunity employer that does not discriminate based on legally protected status. Please note that AI is used in the application process. #J-18808-Ljbffr