Director - Marketing Operations and Analytics

Join to apply for the Director - Marketing Operations and Analytics role at OpenTable

Director - Marketing Operations and Analytics

Join to apply for the Director - Marketing Operations and Analytics role at OpenTable

With millions of diners, 60,000 restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and our portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

OpenTable is seeking an analytical and entrepreneurial Director of Marketing Operations & Analytics. This highly cross-functional role will partner closely with Engineering and Analytics to advance measurement capabilities and attribution models, optimizing marketing spend and performance. You will play a pivotal role in shaping how OpenTable leverages first-party user data, building a comprehensive 360-degree view of our diners to inform lifecycle marketing, personalisation, segmentation, and full-funnel performance measurement.

In This Role, You Will

• Lead, coach, and develop a marketing operations and analytics team, fostering a culture of excellence, accountability, and continuous improvement.
• Collaborate with Engineering to implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing investment and conversion.
• Partner with channel owners and drive the development of the B2C MarTech stack, including CRM and measurement tools, ensuring integration and effective usage.
• Partner with the central analytics team to deliver actionable insights and recommendations on marketing strategies, including driving thinking around Diner LTV.
• Develop and refine multi-touch attribution models to accurately assign credit for traffic and conversions across diverse marketing channels and touchpoints.
• Guide efficient capital allocation through testing, attribution modeling, and media mix modeling.
• Collaborate with Data Engineering to unlock the value of first-party data in marketing efforts.
• Champion a test-and-learn culture, supporting A/B testing, experimentation, and advanced analytics to improve marketing effectiveness.
  
  

• BA/BS degree, preferably in mathematics, marketing, analytics, or a related field.
• 10+ years of experience in Marketing Operations and/or Analytics, with a proven track record of team leadership.
• Experience managing ESPs; marketing automation platforms such as Iterable or Braze; CDPs like Salesforce Marketing Cloud and Segment; testing platforms like Optimizely
• Advanced proficiency in SQL and experience with analytics platforms and reporting tools.
• Strong analytical and problem-solving skills with meticulous attention to detail.
• Proven ability to work cross-functionally and communicate complex technical concepts to non-technical stakeholders.
• Deep knowledge of ROI-driven paid media, customer LTV, multi-touch attribution, and incrementality testing.
• Ability to balance high-level strategic thinking with hands-on execution.
• Exceptional analytical and executive communication skills.
  
  

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Focus on your career growth:
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• 5 weeks paid vacation
• Private health & dental insurance
• Income protection and life assurance
• Employee Assistance Program - including 24/7 GP & free legal advice
• Pension plan contributions
• Discounted gym membership
• Bike2Work
• Season ticket loan
• Social events & Thursday happy hours
• Free lunch 2 days per week
  

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Hospitality, Technology, Information and Internet, and Restaurants

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