Join to apply for the Director, Account Based Marketing role at Roskill - A Wood Mackenzie Business Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology and enriched by human intelligence, we enable customers to make confident decisions throughout the transition to a sustainable future. Our team of over 2,400 experts operates across 30 global locations to deliver real‑time analytics, consultancy, events and thought leadership. WoodMac.com Wood Mackenzie Brand Video Wood Mackenzie Values

Inclusive we succeed together Trusting we choose to trust each other Customer committed we put customers at the heart of our decisions Future Focused we accelerate change Curious we turn knowledge into action

Job Description The Director, Account Based Marketing will shape and execute our priority audience programs, supporting the growth of Wood Mackenzie’s most strategic accounts and high‑potential customer segments. The ideal candidate is a seasoned B2B marketing professional and a natural cross‑functional collaborator, with deep understanding of ABM principles and strong leadership capabilities. Reporting to the VP, Head of Program Marketing, you will work closely with Sales, Marketing and Executive Leadership to align on target accounts, develop comprehensive ABM plans, and drive measurable business impact. You will leverage data, insights and marketing tools to optimise campaigns and enhance engagement. Main Responsibilities

Develop compelling account‑focused marketing strategies to drive growth within priority accounts and audiences Plan and execute marketing campaigns and ABM tactics in line with the strategy, utilising the full marketing channel mix and martech stack Grow, manage, and develop a team of ABM specialists Continuously analyse and evaluate campaigns to improve performance and deliver on KPIs Collaborate seamlessly with account teams, SMEs, and business stakeholders to gain deep understanding of priority accounts and high‑growth customer segments Build and effectively manage strong stakeholder relationships across the business and ensure continued alignment on core objectives Serve as a go‑to expert and thought leader in delivering best‑in‑class account‑based marketing campaigns

About You

Seasoned B2B marketing professional, with significant experience in ABM, digital marketing, and sales alignment, in a professional services or similar complex B2B environment Proven track record of developing and executing successful ABM strategies that deliver measurable business results Strong leadership skills with experience managing and developing high‑performing teams Excellent communication skills and a proven ability to influence Ability to work cross‑functionally in a collaborative and fast‑paced environment Data‑driven mindset with a focus on analytics and continuous optimisation Proactive, strategic mindset combined with the execution ability to tackle challenges effectively Expertise in using ABM and marketing automation tools (e.g., Salesforce, Pardot, 6Sense, Demandbase, LinkedIn Sales Navigator) Experience in the energy and/or financial services industries is a distinct advantage

Equal Opportunities We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process. #J-18808-Ljbffr