Direct Marketing Executive - Retention

New Yesterday

Hybrid working with regular travel to our London Bridge Office What the job involves We're on the lookout for a motivated Direct Marketing professional to bring their skills to our Individual Giving Team, with a focus on retention campaigns. Direct Marketing plays an important role in the Charity’s fundraising and overall corporate strategy. We’re looking for a confident and proactive fundraiser to take responsibility for the delivery and ongoing development of our current retention programme. You’ll deliver timely, targeted, relevant communications to our warm audiences; newly recruited and existing cash supporters and regular givers with the aim of strengthening loyalty and increasing their lifetime value. With internal and external stakeholders, you’ll project manage existing direct marketing campaigns in the form of direct mail appeals, emails, telemarketing and occasional stewardship events. You’ll consistently analyse KPIs and make evidence-based decisions to help assist with growing the programme and delivering our overall financial target. What we want from you Aside from excellent knowledge and experience of working in a direct marketing environment, which includes developing and implementing retention focused direct marketing campaigns, you’ll also have a range of channel experience and marketing kn...
Location:
London
Salary:
£28,000 - £30,450 per year
Job Type:
FullTime
Category:
Management & Consultancy

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