Digital Marketing Specialist (SEO & PPC) Location: Worcestershire (Hybrid) (Remote Location - must drive) Salary: £34,000 - £38,000 I'm working on behalf of a well-established business in Worcestershire who are looking for an experienced Digital Marketing (SEO & PPC) Specialist to join their marketing team. This is a fantastic opportunity to take ownership of digital campaigns and play a key role in shaping the company's online presence. The Role: You'll be responsible for creating and delivering effective paid and organic search strategies, with a focus on driving traffic, improving visibility, and generating strong ROI. Working closely with the wider marketing team, you'll use your expertise to ensure campaigns support the overall business strategy. Key Responsibilities: Plan, manage, and optimise PPC campaigns across Google Ads and Bing. Deliver SEO strategies to improve organic rankings and website visibility. Carry out keyword research, competitor analysis, and implement on-page/off-page improvements. Monitor and analyse performance, producing reports and actionable insights. Collaborate with internal teams to align activity with broader marketing goals. About You: Strong background in managing both SEO and PPC campaigns.