BT Group Birmingham, England, United KingdomThe Digital Marketing Specialist will play a key role in ensuring the marketing team is ready for 3rd party cookie deprecation, ensuring we’re still able to target customers and measurement marketing campaigns effectively. Showcasing their expertise to make sure we get the best out of our current marketing tech stack as well as helping the team be at the forefront of changes in the marketing industry and new Martech. This role will also help with customer acquisition by ensuring our data pipelines are working efficiently to provide 1st, 2nd and 3rd party data that allows us to execute best in class marketing campaigns.What You’ll Be DoingResponsible for the migration to GA4 from GA360 for BT BusinessTake the lead running quality assurance and data validation checks to ensure the platform is set up and running correctlyBe the Team expert on all things GA and have a deep understanding of all aspects of the productWork closely with our media specialists to dive into campaign performance. You will provide valuable insights that help drive successful digital marketing campaignsSupport media agency and Digital Marketing Data team to deliver audience segmentation and optimisation through GAResponsible for tracking the benefits driven by GA and presenting back to senior stakeholders.Be the Marketing expert on GCP and BigQueryTake the lead designing GCP use cases for Digital Marketing, which link to GA and Adobe MarketoWork with our internal teams and agencies to deliver Digital Marketing use cases on GCPResponsible for tracking the benefits driven from Marketing GCP use cases and presenting back to senior stakeholders.Replace current tag management system and implement server side tagging for all marketing tags.Own the design of our media tagging strategy across all digital media activityEstablish framework for optimising on site tagging for campaign efficiency & finding new opportunitiesResponsible for ensuring that tagging is compliant with relevant internal policies and external regulations (e.g. GDPR).SkillsMinimum of four year's web analytics experience using GADemonstrable implementation experience setting up GA for both web and appStrong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities and to prioritize findingsDeep, hands-on experience working with analytics solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations and data analysis & insightsExperience in delivering GCP/ GA use cases – ideally for MarketingExperience in measuring and analysing online campaigns including organic and paid search, email, display, socialExperience managing delivery programmes and tracking benefits to the businessAn expert in at least one Tag Management System, will have demonstrable experience using JavaScript for advanced tag management and a solid understanding of data layer implementation best practicesPreferably experience working with Salesforce or similar CRM toolsStrong communication and interpersonal skillsExperience of implementing server side taggingOur leadership standardsLeading inclusively and Safely: I inspire and build trust through self-awareness, honesty and integrity.Owning outcomes: I take the right decisions that benefit the broader organisation.Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business.Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making.Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation.Building for the future: I build diverse future-ready teams where all individuals can be at their best.BenefitsCompetitive salary25 days annual leave (plus bank holidays)10% on target bonusLife AssurancePension schemeDirect share schemeOption to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.50% off EE mobile pay monthly or SIM only plansExclusive colleague discounts on our latest and greatest BT broadband packagesBT TV with TNT Sports and NOW Entertainment30% discount for friends and family on EE mobile pay monthly and SIM only plansAbout UsBT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us. Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team. #J-18808-Ljbffr