Vixio brings together experts in the fields of regulation, law and compliance to provide customers with the regulatory intelligence they need to anticipate and navigate the ever changing global Payments, Financial services and Gambling regulatory landscape.Our deep understanding of the industries we serve, globally recognised analyst insights and easy to use technology, allow us to keep customers informed of the past, present and future regulatory environment. We help organisations understand the impact and opportunities so they can stay on top of regulatory change to meet their regulatory obligations and identify growth opportunities.Regulatory research and analysis is the core of what we do. Compliance, Legal, and Regulatory Affairs executives, Suppliers and others rely on Vixio’s unique insights and regulatory updates to better manage compliance obligations, safeguard the organisation from risks and inform market entry strategies. We are the one source of truth.We are passionate about solving big problems and are curious about regulatory changes and their impact on our customers. We strive to write content and analysis that is timely, accurate and comprehensive, always going above and beyond to wow our customers.The Role:At Vixio, we’re redefining how regulatory intelligence is delivered, using the latest in AI and digital marketing to reach and engage our global audience. As our Digital Marketing Specialist, you’ll be at the forefront of this transformation, utilising a combination of traditional methods and AI-powered tools and large language models (LLMs) to shape innovative, data-driven digital marketing campaigns that connect our insights and expertise with the right decision-makers within our target markets.In this pivotal role, you will lead the planning, execution, and continuous optimisation of digital campaigns that promote Vixio’s suite of regulatory intelligence solutions. From paid media to SEO, from email to social channels, your strategies will be guided by AI-enhanced insights and tailored to meet the needs of our audience.You’ll take full ownership of how AI is embedded into our digital marketing, from content generation and campaign automation to real-time analytics and performance improvement. Your ability to engineer prompts, structure data, and collaborate with AI systems will ensure that Vixio stays ahead in an increasingly competitive digital space.Collaborating closely with the sales team and fellow marketing professionals, you will ensure alignment of digital marketing efforts with broader business goals to elevate brand awareness, drive high-quality lead generation, and deepen customer engagement.Key Responsibilities:Plan, execute, and optimise multi-channel digital marketing campaigns - including paid media, SEO, email, and social media - to drive lead generation and customer engagementOwn and evolve our GEO (Generative Engine Optimisation) strategy, maximise brand visibility across AI search platforms like ChatGPT, Gemini, Perplexity and ClaudeOptimise content and website structure for LLM discoverability and AI citation relevanceGuide the development of high-intent landing pages and other assets based on search and AI prompt trendsHelp establish our brand as a trusted source in the eyes of AI enginesDevelop innovative approaches to audience targeting and campaign execution using cutting-edge AI capabilitiesManage SEO strategies to ensure Vixio’s regulatory intelligence solutions rank prominently on search enginesPlan, execute, and optimise multi-channel digital marketing campaigns (email, PPC, SEO, social, display, etc.)Create and manage paid media initiatives such as PPC, display, and retargeting ads on Google, Facebook, LinkedIn, and other key channels with a focus on lead generationStay ahead of digital marketing trends and emerging technologies to maintain Vixio’s competitive edgeOversee social media presence (LinkedIn, Facebook, Instagram, Bluesky), engaging audiences and growing brand awareness and lead generationMaintain and enhance the company’s website SEO and user experienceSkills & Qualifications:Digital Marketing Expertise: Proven experience across key channels including SEO, PPC, email marketing, social media advertising, and multi-channel content strategyAI-Enhanced Marketing Proficiency: Knowledge of LLMs and their application in digital content creation and customer engagement strategiesIndustry Knowledge: Solid understanding of the Financial Services sector (desired), including financial products, regulatory frameworks, and market trends to ensure marketing strategies are targeted, compliant, and effectiveData-Driven Decision Making: Ability to interpret campaign performance metrics and customer behavior, leveraging AI-generated insights and predictive analytics to refine targeting and improve ROITechnology & Tools: Proficiency with marketing platforms such as Google Analytics (GA4), Pardot, Salesforce, LinkedIn Campaign Manager, and social media scheduling and reporting toolsContent Development: Skilled in writing engaging, accurate, and SEO-optimised content tailored to our ICP, aligned with regulatory compliance and Vixio’s tone of voiceCollaboration & Communication: Excellent interpersonal skills for cross-functional collaboration with sales, product, compliance, and external partners to deliver cohesive campaignsStrategic Thinking & Research: Strong analytical mindset with the ability to interpret market trends, customer insights, and competitor activity to inform campaign planning and positioningBenefits & Working Arrangements:Hybrid Working (2 days in the office)20 days working abroadSalary sacrifice company car schemeExternally run sales training aligned to your objectivesPensionHealth InsuranceCycle to work schemeJob details:Seniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustry: Information Services and Financial Services #J-18808-Ljbffr