OverviewWe are now recruiting for a data-driven and detail-oriented Digital Marketing Specialist to join the dynamic team in the Accrington location. This role will focus on managing CRM systems, delivering effective email marketing campaigns, and analysing campaign performance to support marketing objectives. The ideal candidate will have a strong analytical mindset, experience in A/B testing, and the ability to interpret data to optimise campaigns. They will also bring a general understanding of digital marketing and be comfortable contributing to multi-channel marketing strategies. This is an exciting opportunity to work across multiple brands within a supportive and collaborative environment. ResponsibilitiesManage CRM systemsDeliver effective email marketing campaignsAnalyse campaign performance to support marketing objectivesContribute to multi-channel marketing strategies QualificationsBachelor's degree in Marketing, Business, or a related field2+ years of experience in CRM management, email marketing, and campaign analyticsProficiency with marketing tools (e.g., HubSpot, Salesforce, Google Analytics)Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) is a plusBasic experience in digital marketing channels and strategies Salary and Benefits£24,000 to £26,000Plus 10% Bonus dependent upon company performance21 Days holiday to start plus Bank HolidaysPlus 1 day off for volunteeringPension DetailsSeniority level: Entry levelEmployment type: Full-timeJob function: Marketing and SalesIndustries: Technology, Information and Internet #J-18808-Ljbffr