Get AI-powered advice on this job and more exclusive features.Digital Marketing SpecialistWe are seeking a talented and driven Digital Marketing Specialist to join our UK office. This role will be key in driving online visibility, lead generation, and brand awareness through multi-channel digital campaigns. The ideal candidate is creative, data-driven, and proactive, with strong knowledge of modern digital marketing tools and techniques. Responsibilities

Campaign Management: Plan, execute, and optimise paid and organic digital campaigns (PPC, SEO, and social media). Content Creation & Management: Work with the marketing team to create engaging copy, visuals, and multimedia assets for websites, blogs, social platforms, and email campaigns. Analytics & Reporting: Monitor, analyse, and report on KPIs (traffic, engagement, conversions, ROI) using tools such as Google Analytics, Google Ads, social insights and SEMRush. SEO/SEM: Implement strategies to improve website rankings, increase traffic, and optimise user experience. Social Media: Manage the company’s UK and global social presence across platforms (LinkedIn, Facebook, Instagram, X, YouTube), driving engagement and community growth. Video Work: Plan, create and assist with video content for websites, social media, and campaigns. Website Management: Support content updates, landing page creation, and CRO (conversion rate optimisation). Work with in-house developers to improve site performance. Collaboration: Work closely with product, design, marketing and sales teams to ensure alignment of marketing campaigns with business objectives. Market Research: Monitor competitors, industry trends, and customer behaviour to identify opportunities.

Requirements Essential

Proven experience (1-3 years) in digital marketing, ideally in a B2B environment. Strong knowledge of SEO, PPC, and social media marketing. Proficiency with tools such as Google Analytics, Google Ads, Google Tag Manager, Facebook Ads Manager, LinkedIn Campaign Manager, and SEMRush. Experience with content management systems (e.g., Magento, Shopify). Strong copywriting and communication skills with attention to detail. Ability to analyse data and provide actionable insights. Highly organised, able to manage multiple projects and deadlines.

Desirable

Experience in the industrial/manufacturing sector or technology products. Knowledge of marketing automation software (e.g., Zoho). Graphic design or video editing skills (Adobe Creative Suite, Canva). Familiarity with CRM platforms such as Zoho CRM.

Benefits

Pension after 3 months EAP Medicash Health Cash Plan Death in Service (up to the age of 65) Head Office Free Parking Free refreshments when working at Head Office Employee Benefit Package: Generous Annual Leave — 21 holiday days plus Bank Holidays Additional day off for birthday (terms apply) Additional day off over the Christmas period (terms apply) Enhanced Pension Scheme Onsite Parking

At Adam Equipment, we value our people and are committed to your success. Seniority level: Associate Employment type: Full-time Job function: Marketing Industries: Wholesale Location: Milton Keynes, England, United Kingdom Referrals increase your chances of interviewing at Adam Equipment by 2x We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr