Digital Marketing Specialist

1 Days Old

Digital Marketing Specialist We are seeking a talented and driven Digital Marketing Specialist to join our UK office. This role will be key in driving online visibility, lead generation, and brand awareness through multi-channel digital campaigns. Key Duties & Responsibilities
Campaign Management: Plan, execute, and optimise paid and organic digital campaigns (PPC, SEO, and social media). Content Creation & Management: Create engaging copy, visuals, and multimedia assets for websites, blogs, social platforms, and email campaigns. Analytics & Reporting: Monitor, analyse, and report on KPIs (traffic, engagement, conversions, ROI) using tools such as Google Analytics, Google Ads, social insights, and SEMRush. SEO/SEM: Implement strategies to improve website rankings, increase traffic, and optimise user experience. Social Media: Manage the company’s UK and global social presence across platforms (LinkedIn, Facebook, Instagram, X, YouTube). Drive engagement and community growth. Video Work: Plan, create, and assist with video content for websites, social media, and campaigns. Website Management: Support content updates, landing page creation, and CRO. Work with in-house developers to improve site performance. Collaboration: Work closely with product, design, marketing, and sales teams to align marketing campaigns with business objectives. Market Research: Monitor competitors, industry trends, and customer behaviour to identify opportunities.
Requirements Essential
Proven experience (1-3 years) in digital marketing, ideally in a B2B environment. Strong knowledge of SEO, PPC, and social media marketing. Proficiency with tools such as Google Analytics, Google Ads, Google Tag Manager, Facebook Ads Manager, LinkedIn Campaign Manager, and SEM Rush. Experience with content management systems (e.g., Magento, Shopify). Strong copywriting and communication skills with attention to detail. Ability to analyse data and provide actionable insights. Highly organised, able to manage multiple projects and deadlines.
Desirable
Experience in the industrial/manufacturing sector or technology products. Knowledge of marketing automation software (e.g., Zoho). Graphic design or video editing skills (Adobe Creative Suite, Canva). Familiarity with CRM platforms such as Zoho CRM.
Benefits
Pension after 3 months EAP Medicash Health Cash Plan Death in Service (up to the age of 65) Head Office Free Parking Free refreshments when working at Head Office Additional day off for birthday (terms apply) Additional day off over the Christmas period (terms apply) 21 holiday days plus Bank Holidays Enhanced Pension Scheme Convenient Onsite Parking
At Adam Equipment, we value our people and are committed to your success. #J-18808-Ljbffr
Apply
Location:
Milton Keynes, England, United Kingdom
Job Type:
FullTime

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