This range is provided by Wiser Elite. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Overview

I’m working with a Series A AI company in adaptive learning, spun out of world-class research. They solve the one-size-fits-all learning problem with proprietary, multi-patented technology that creates hyper-personalised learning journeys and delivers measurable outcomes for enterprise and professional training clients. As they scale toward their next growth round, typical enterprise ACVs range $100k–$1m and digital is a core growth lever.

Core responsibilities

• Own the company’s digital presence (SEO, paid & organic search, paid social, website performance) to accelerate bottom-of-funnel MQLs and overall discoverability.
• SEO & AI SEO
• Build a buyer-intent keyword strategy to capture high-intent organic traffic.
• Optimise for conversational/generative AI discovery (surface in ChatGPT, Gemini, Perplexity, Copilot answers).
• Partner with stakeholders to create engaging campaign content tailored to ICPs.
• Grow domain authority via quality backlinks (press, analysts, partners).
• Paid Media
• Run LinkedIn & Google Ads for high-intent ICPs.
• Test ABM display, retargeting, and content syndication.
• Continuously optimise for CPL, CAC, ROAS and pipeline attribution.
• Website
• Treat the website as the digital “front door”; optimise landing pages, forms and UX to increase traffic and inbound.
• A/B test CTAs, messaging and gated assets to improve conversion.
• Analytics
• Build dashboards tracking SQL conversion, ROI, and full-funnel performance.
• Report the impact of events, PR and brand on inbound traffic and MQL generation.

About you

• Proven experience building a digital marketing engine from the ground up (ideally B2B/Enterprise, Pre-Series A/Series A).
• Hands-on with Paid Search & Paid Social (especially LinkedIn).
• Able to recommend, select and implement the martech stack to scale.
• Deep SEO knowledge (technical, on-page, content-led).
• Data-driven, fluent in KPIs/dashboards and multi-channel ROI.
• Sharp creative instincts for scroll-stopping content.
• Clear communicator for both technical and non-technical audiences.
• Basic HTML or CMS (e.g., WordPress) a plus.
• Comfortable working cross-functionally in a fast-moving scale-up

Process

3 stages (intro, deep-dive, and a short task/panel).

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development
• Higher Education

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