Overview Vixio brings together experts in the fields of regulation, law and compliance to provide customers with the regulatory intelligence they need to anticipate and navigate the ever changing global Payments, Financial services and Gambling regulatory landscape. Our deep understanding of the industries we serve, globally recognised analyst insights and easy to use technology, allow us to keep customers informed of the past, present and future regulatory environment. We help organisations understand the impact and opportunities so they can stay on top of regulatory change to meet their regulatory obligations and identify growth opportunities. Regulatory research and analysis is the core of what we do. Compliance, Legal, and Regulatory Affairs executives, Suppliers and others rely on Vixio’s unique insights and regulatory updates to better manage compliance obligations, safeguard the organisation from risks and inform market entry strategies. We are the one source of truth. We are passionate about solving big problems and are curious about regulatory changes and their impact on our customers. We strive to write content and analysis that is timely, accurate and comprehensive, always going above and beyond to wow our customers. Responsibilities

At Vixio, we’re redefining how regulatory intelligence is delivered, using the latest in AI and digital marketing to reach and engage our global audience. As our Digital Marketing Specialist, you’ll be at the forefront of this transformation, utilizing a combination of traditional methods and AI-powered tools and large language models (LLMs) to shape innovative, data-driven digital marketing campaigns that connect our insights and expertise with the right decision-makers within our target markets. Lead the planning, execution, and continuous optimisation of digital campaigns that promote Vixio’s suite of regulatory intelligence solutions. From paid media to SEO, from email to social channels, your strategies will be guided by AI-enhanced insights and tailored to meet the needs of our audience. Take full ownership of how AI is embedded into our digital marketing, from content generation and campaign automation to real-time analytics and performance improvement. Your ability to engineer prompts, structure data, and collaborate with AI systems will ensure that Vixio stays ahead in an increasingly competitive digital space. Collaborate closely with the sales team and fellow marketing professionals to ensure alignment of digital marketing efforts with broader business goals to elevate brand awareness, drive high-quality lead generation, and deepen customer engagement.

Skills & Qualifications

Digital Marketing Expertise: Proven experience across key channels including SEO, PPC, email marketing, social media advertising, and multi-channel content strategy AI-Enhanced Marketing Proficiency: Knowledge of LLMs and their application in digital content creation and customer engagement strategies. Industry Knowledge: Solid understanding of the Financial Services sector (desired), including financial products, regulatory frameworks, and market trends to ensure marketing strategies are targeted, compliant, and effective Data-Driven Decision Making: Ability to interpret campaign performance metrics and customer behavior, leveraging AI-generated insights and predictive analytics to refine targeting and improve ROI Technology & Tools: Proficiency with marketing platforms such as Google Analytics (GA4), Pardot, Salesforce, LinkedIn Campaign Manager, and social media scheduling and reporting tools Content Development: Skilled in writing engaging, accurate, and SEO-optimised content tailored to our ICP, focusing on regulatory compliance, and keeping with Vixio’s tone of voice Collaboration & Communication: Excellent interpersonal skills for cross-functional collaboration with sales, product, compliance, and external partners to deliver cohesive campaigns Strategic Thinking & Research: Strong analytical mindset with the ability to interpret market trends, customer insights, and competitor activity to inform campaign planning and positioning

Benefits

Hybrid Working (2 days in the office) 20 days working abroad Salary sacrifice company car scheme Externally run sales training aligned to your objectives

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