Our client, REEBOK , a global sportswear brand, is looking for a Digital Marketing Specialist for their London office. The Digital Marketing Specialist will drive digital presence, focusing on performance marketing, CRM, SEO/SEM, and campaign execution across owned and paid channels. This role is crucial to accelerating consumer engagement, conversion, and growth through data-led, consumer-first digital marketing.

Key Responsibilities: Own and execute end-to-end digital marketing campaigns across performance, programmatic, paid social, and display Work closely with e-commerce and content teams to optimize consumer journeys and campaign effectiveness Manage SEO and SEM strategy in collaboration with global and local partners Oversee CRM communications and customer segmentation for UK campaigns Track, report, and optimize campaigns against KPIs and budget Align all digital activity with seasonal brand strategy and long-term marketing vision Requirements: 3+ years in digital marketing within fashion, lifestyle, or consumer brands Proven ability to drive performance through digital media channels Experience using tools like Google Analytics, Meta Ads Manager, and CRM platforms Strong commercial acumen and data literacy

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