The Opportunity:

The Digital Marketing Spcialist, SEM deploys and analyzes digital marketing initiatives in Paid Search (PPC), Display Advertising, and other related areas. The specialist will support digital advertising activities in the EU region specifically, and also help in other regions as needed.

MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance)

Support Search Engine Marketing strategy and deployment Assist with building SEM campaigns. Identify keywords with the most opportunity, place them with the correct match type in Google ads, identify the best final URL for conversion. Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads. Create personalized ad copy to ensure relevant and targeted communication with our customers, taking into account the marketing attributes that differentiate them and their browsing or purchasing behavior Build analytics dashboards for SEM campaigns, analyze results, and recommend action items for campaigns. Perform topic and keyword research using SEO/SEM tools such SEMrush, Moz Pro, Google Ads, and all other PPC marketing activities. Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads. Work with business stakeholders to optimize campaigns across a variety of product and subject areas. Identify trends an...