Digital Marketing & Retention Manager (Home & Wellness)

This role is for an analytical, creative, structured, and proactive Digital Marketing Expert to deliver and execute digital strategy across multiple touchpoints, including Paid Media, CRM & Loyalty and Ecommerce channels. You’ll work closely with the Head of Performance & Digital and Founders, shaping customer journeys, retention, and conversion with a strong focus on creative strategy, testing, and optimisation.

The Role is based at Camden HQ and is full-time.

Responsibilities

• Develop and drive creative strategy for paid channels (Google, TikTok, Meta).
• Brief and collaborate with graphic and content teams to deliver engaging assets.
• Run A/B tests on flows, content, and offers; report on performance and optimise accordingly.
• Develop and execute retention tactics to build long-term customer loyalty.
• Create differentiated web experiences for different cohorts of customers.
• Implement and optimise retention-focused features (loyalty, etc.).
• Work on initiatives that improve the post-purchase journey and foster brand loyalty.
• Support launch and execution of Amazon marketing strategy.
• Monitor and report on channel content and performance trends to inform adjustments.

Qualifications

• Ideally at least 3+ years’ digital marketing experience, ideally within a high-growth D2C business or relevant ecommerce brand.
• Strong track record in developing and executing creative strategy for digital campaigns.
• Solid understanding of email/SMS platforms and retention best practices.
• Experience optimising eCommerce sites (Shopify) would be beneficial.
• Data-driven mindset with confidence in reporting, testing, and insights.
• Structured, detail-oriented, and able to manage multiple projects at pace.
• Hands-on and collaborative; thrives in a fast-moving, entrepreneurial environment.
• Amazon experience (content optimisation, creative execution) is a bonus.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Wellness and Fitness Services
• Retail Health and Personal Care Products
• Retail Furniture and Home Furnishings

EEO statements and referrals are part of standard recruiting processes.