• Freelance contract, 6 months with the possibility of extension
• Remote and flexible working with occasional travel to London
• Work with the team to develop and deliver effective & engaged marketing campaigns for all online and in-venue film screenings, events, and other associated activities.
• Develop and implement digital marketing campaigns to grow subscriber numbers and increase brand awareness, with clear 90-day success goals (e.g. net subscriber adds, trial-to-paid conversion, churn, CAC and LTV).
• Establish a weekly rhythm of reporting and experimentation, ensuring campaigns stay on track.
• Create and manage a structured experimentation process, including prioritising tests, maintaining a backlog, and documenting outcomes to build a long-term playbook of proven tactics.
• Own and maintain attribution and tracking: GA4 event setup, GTM, Meta conversion tracking, and consistent UTM tagging.
• Manage Klassiki’s social media accounts (Instagram, Facebook, LinkedIn), creating engaging and on-brand content.
• Produce and edit short-form creative assets (trailers, reels, clips with captions, light motion graphics) suitable for Reels and YouTube.
• Coordinate and execute email marketing campaigns, including newsletters and subscriber updates.
• Design and implement subscriber lifecycle initiatives, including churn forecasting, cancellation surveys, and win-back offers, in addition to onboarding flows.
• Manage relationships with external partners, influencers, and press contacts to amplify Klassiki’s reach and build valuable partnerships.
• Create, schedule, and monitor paid advertising campaigns (Google Ads, Meta, etc.) to maximise ROI.
• Track, analyse, and report on campaign performance using analytics tools, providing actionable insights.
• Provide weekly snapshots of performance metrics and a monthly narrative report with key learnings and recommended next steps.
• Collaborate with the programming and editorial team to align marketing campaigns with new releases and events.

Person specifications

• 3+ years of experience in digital marketing, ideally within the streaming sector.
• Demonstrated ability to set and deliver measurable growth goals.
• Strong understanding of digital communication, brand building (particularly in the SVOD segment), and audience engagement.
• Proven experience designing and running structured marketing experiments.
• Strong knowledge of attribution and tracking (GA4, GTM, Meta conversion tracking, UTM tagging).
• Creative skills to produce basic but polished video edits, social clips, and graphics.
• Ability to collate and analyse data (particularly in email marketing) and translate the results into actionable insights.
• Native-level fluency in English with strong copywriting skills; knowledge of Eastern European languages is a plus.
• Confident in using analytics tools (Google Analytics, Meta Business Suite, etc.) to measure impact.
• Working knowledge of Google Docs, MS Office, Klaviyo, Adobe Premiere Pro, InDesign.
• Ability to work independently in a small team and manage multiple priorities.
• A genuine passion for cinema and interest in Eastern European film is a strong plus.

How to apply

Please apply by sending your CV and a cover letter outlining why you think you will be a great fit for Klassiki to info@klassiki.online with the subject line “Digital Marketing Officer”.

If your application is successful, we will let you know by email and invite you for an informal interview. If you haven’t heard back from us within a week of the deadline, this implies that your application has not met the criteria and we’re unable to consider you for this role. Due to lack of resources, we’re unable to offer one-on-one feedback to applicants at this time.

About Klassiki

Klassiki is a highly curated streaming service, offering the best of contemporary and classic cinema from Eastern Europe and the Near East. Currently available in both the UK and USA, we balance our own curated programming with festival partnerships and influencer-led film seasons. Our target audiences are cinephiles, students, and former natives who want to stay connected with the art and culture of their home countries.

We are a small and dynamic team, passionate about spotlighting new and emerging voices in Eastern European cinema as well as showcasing hidden gems from the region that deserve to be watched and shared.

What Klassiki offers

• A 6-month contract with potential for extension.
• The opportunity to play a central role in shaping the voice and growth of a unique, independent streaming platform.
• Close collaboration with a small, friendly team of film lovers.

#LI-DNI

The closing date for this position is 15/10/2025 at 23:59