Overview

Bath College is looking for a creative and driven Digital Marketing Officer with a specialization in copywriting to join our growing Marketing Team.

Job Details

Contract: Permanent, 37 hours per week, 52 weeks per year

Application Deadline: 28 September 2025

Department: MRK - Marketing

Employment Type: Permanent - Full Time

Location: Dual Campus

Reporting To: Matt Basham

Compensation: £27,316 - £30,654 / year

Overview of the Role

Bath College is looking for a creative and driven Digital Marketing Officer with a specialization in copywriting to join our growing Marketing Team. The role involves shaping digital and print content to engage students, employers and the wider community.

Key Responsibilities

• Create engaging, student-focused copy for websites, blogs, news stories, and course guides.
• Optimise web content for SEO, accessibility and user experience.
• Contribute to digital recruitment campaigns across websites, social platforms and email marketing.
• Adapt writing style for online and offline media, including posters and handbooks.
• Keep up to date with SEO trends, website performance, and new digital tools.
• Support design and content projects, ensuring everything reflects our tone of voice and brand.

Skills, Knowledge and Experience

• A strong interest in digital marketing and copywriting.
• Proven experience writing for different platforms and adapting tone for varied audiences.
• Some experience using website CMS systems, social media platforms, or email marketing tools.
• An eye for detail, with exceptional proofreading and organisational skills.
• A collaborative, flexible approach — able to manage deadlines and support colleagues effectively.
• Desirable: exposure to keyword research, digital analytics, or campaign reporting.

Benefits

• Generous holiday entitlement of 30 days, plus College closure days and public holidays. Pro rata for part-time roles.
• One Selfie Day per year
• Contributory salary pension scheme (Local Government)
• Continuing Professional Development for all staff
• Laptop Salary Sacrifice Scheme
• Cycle to Work Scheme
• Private Healthcare Scheme
• Refer a friend scheme
• Subsidised cafes at both campuses
• Employee Assistance Programme – confidential counselling and support
• Eye sight test for Display Screen Equipment users
• Flexible working options

Note: This job posting can close as soon as sufficient applications have been received.