Digital Marketing Manager

New Today

About us
At Environment Bank, we’re working together to help restore natural habitats across England. With thousands of acres of new habitat creation already underway, our projects are delivering biodiversity gains and helping vital ecosystems to recover and flourish.
Our diverse team includes ecologists, land managers, habitat specialists, geospatial analysts, planning advisors, account managers, digital creatives, legal experts, and more.
From our habitat specialists to our sales and marketing teams, everyone at Environment Bank is a champion for our values, working towards our goal of reversing biodiversity loss.
Environment Bank is a market-leading organisation in a sector that’s experiencing rapid growth. We’ve already built a highly skilled team of experts and we’re actively looking to expand our team in the coming months.
We’re incredibly proud of all we achieved so far and we’re still growing. If you'd like to be part of a driven organisation that's making a real difference, find your next role with the team at Environment Bank.
About the role
This role is a remote role but we would like the successful candidate to be able to go into the London office, or our Bristol office once a week.
As the Digital Marketing Manager, you will play a pivotal role in developing and executing our digital marketing strategy across multiple channels. This lead generation and data role encompasses various marketing activities, using data to guide decision-making in a competitive market – vital to the business's success.
As a key team member with extensive and demonstrable B2B experience, you will lead our paid-for digital advertising campaigns, ensuring we hit sales and land onboarding targets using HubSpot integration to maximise ROI. You will also develop and administer our HubSpot platform to provide live dashboards and monthly board reports demonstrating the effectiveness of our marketing activity in real time.
You will be responsible for our extensive contact lists, ensuring they are effectively segmented and GDPR compliant. Based on interactions, you will build email campaigns and automated client journeys. You will work alongside our Communications Manager, using your SEO skills to ensure we maintain our position as market leaders for our industry keywords.
Your copywriting and SEO skills will support our Communications Manager in creating content that informs our diverse audiences, including landowners, ecologists, large corporations, and building developers, ensuring we continue to build high levels of organic traffic and enquiries.
As such, we seek a well-organised and experienced Digital Marketing Manager with a strong understanding of data and marketing strategy to amplify our trailblazing brand in this vital and emerging sector.
Responsibilities
* Develop and manage our extensive digital marketing strategy utilising digital agencies as required.
* Manage and develop our HubSpot CRM marketing system, including data management, automation, report building and campaign integration, including HTML emails
* Support with data analysis to inform local and national marketing campaigns, including social media and Google paid for advertising
* Support our Communications Manager and external agencies to produce SEO-rich content for case studies, thought leadership pieces, and advertisements
* Play a key role in developing the overall marketing strategy and budget requirements alongside the broader marketing team
Requirements
* Marketing qualification or equivalent experience
* An excellent understanding of digital marketing strategy and best practices
* Good knowledge of content management software and marketing automation (HubSpot preferred)
* Strong SEO technical skills (Google pay per click and Programmatic advertising)
* Strong organisational and communication skills (both written and verbal)
* The ability to proactively manage multiple tasks, work to deadlines, and prioritise workload in a fast-paced environment
* Excellent knowledge of Microsoft Office, in particular Excel
* Copywriting, editing and proof reading skills desirable
Apply
Location:
EC1N, Clerkenwell, Greater London
Job Type:
FullTime
Category:
Marketing

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