Overview

Markel is looking for a Digital Marketing Manager to join our UK Marketing team, (3 days in the office / 2 days working from home). The role is ideally based at our Manchester office, with consideration for Leeds. The Marketing department within UK National Markets is a high-performing team delivering innovative and bespoke insurance solutions to UK businesses.

This is a great opportunity to shape and deliver multi-channel digital strategies that support growth objectives and to forge an exciting career in Marketing within Markel.

What You’ll Be Doing

• Support the Digital Development Manager in managing the digital team and delivering a best-in-class multi-channel digital strategy.
• Be a key member of the Digital and Marketing Services team, collaborating with the Digital Development Manager, Content, Design and Event leads to deliver multiple campaigns.
• Ensure channel deliverables reflect key marketing success metrics and are implemented within budget controls.
• Lead the strategy and execution of social campaigns—from brief through build, reporting and optimization across multiple channels.
• CRM data management and enrichment.
• Own reporting and tracking of all digital marketing activity and measure value and optimisations.
• Support standard processes and brand governance across activities.
• Ensure quality control of brand governance.

Our Must Haves

• 4+ years of digital marketing campaign experience, either agency or in-house, across website, email, SEO and social channels (LinkedIn including Campaign Manager & YouTube).
• Experience of using HubSpot is essential.

CRM & Marketing Automation

• Manage the CRM system (HubSpot & D365) day-to-day.
• Create segmented lists and workflows to support campaigns.
• Build, manage and optimise automated email journeys.
• Maintain clean, enriched and properly tagged CRM data.
• Partner with wider colleagues to track and report on engagement.

Digital Campaigns

• Plan & activate paid and organic campaigns with proficiency in LinkedIn.
• Monitor spend and performance against KPIs.
• Test & optimise creative, targeting and messaging.

Digital Optimisation

• Drive activation of the keyword strategy for visibility and indexing.
• Conduct keyword research and implement on-page improvements.
• Track rankings & traffic performance.
• Ensure website and landing pages are optimised for conversion.

Marketing Analytics

• Own and contribute to digital performance reporting across all channels.
• Deliver monthly reports and ad-hoc insights.
• Make recommendations based on data and trends.

Other Responsibilities/Experience

• Experience in account and vendor management, including client and partner-facing situations and stakeholder management.
• Experience with workstack / ticket system management for workload/project management.
• Experience with eMarketing design, build, and reporting; understanding of automations and nurture sequences.
• Website CMS management and page maintenance is a bonus.
• Experience with PPC and SEO.
• Excellent organisational, communication and writing skills with strong attention to detail.
• Ability to perform well under pressure and work within a hybrid team framework.
• Desire to build relationships and understand people’s needs, both digitally and in person.
• Ability to prioritise and meet tight deadlines while handling multiple projects.
• Desire to study for a Marketing qualification with company support.

Who We Are

Markel Corporation (NYSE – MKL) is a Fortune 500 company with over 60 offices in 20+ countries, a holding company for insurance, reinsurance, specialist advisory and investment operations worldwide.

We’re about people, we win together, we strive for better, we enjoy the everyday, and we think further.

What’s In It For You

• A great starting salary plus annual bonus and strong benefits package.
• 25 days of annual leave plus Bank Holidays, with the option to buy/sell extra leave.
• Fantastic pension, private medical and dental cover, life assurance, travel insurance, income protection, season ticket loan, and other benefits.
• Opportunities to learn new skills and develop in your career, with support to do so.

Are you ready to play your part?

Choose “Apply Now” to fill out our short application so we can learn more about you.

Markel celebrates a diverse workforce and is an equal opportunity employer. We consider flexible working patterns and do not discriminate on protected characteristics. We provide reasonable accommodations in the application process and to perform essential job functions if successful. For accommodations, contact rec@markel.com or call 0161 507 5827.

#PlayYourPartUK