91% say women are treated fairly and equally to men93% would recommend this company to other women92% say the CEO supports gender diversityRatings are based on anonymous reviews by Fairygodboss members.#6011481905282024Position summaryr core markets and sectors, SEO manager, product marketing team, performance media agency partners and the wider content and copywriting teams.ESSENTIAL RESPONSIBILITIES:Build a digital strategy that delivers on our lead generation targets across our global markets and build long term, sustainable demand generation.Management of the performance media budget to effectively balance ROI across a blend of appropriate and effective channels.Take a test-and-learn approach to paid media management across channels, campaigns, content and destinations.Monitoring and reporting on performance of key channels at a platform level as well as performance through the marketing funnelHolistic approach to paid media management to maximise impact and increase share of voice in the marketManagement of performance media agenciesLeverage performance media channels to deliver integrated and connected marketing programmes.Working with the web team, content teams, local marketers and agencies to develop and optimise effective ads, copy, and landing page experiences that drive conversion.Maintain compliance with internal policies and external regulations in partnership with internal stakeholdersUse of digital analytics and reporting platforms to measure success and share performance.Identify, set-up and work with agency partners to launch into new channels and countries where necessaryEXPERIENCE:5+ years' build digital strategies and running or managing paid media activation, including (but not limited to) SEM/PPC, Paid Social etc.International business experience and campaign activation is a big advantageDeep understanding of performance marketing channel selection and activationTrack record of using paid media to drive improvements in lead conversion and sales opportunitiesDemonstrable experience of managing performance media agencies to time, outcome, and budgetDemonstrable knowledge/experience of 'owning the follow up' and tracking the ROI and performance of marketing activity through the sales processExperience working on cost per lead initiatives/affiliate programmes and connecting lead gen activity to broader marketing activation and sales follow-upStrongly analytical, with a focus on the numbers and the detailDemonstrable experience of managing and optimising paid media activation across geographies and languages.Naturally inquisitive and always asking 'what's next?' to deliver the best possible outcome and best next action.Working knowledge of using Google Ads, Microsoft Ads, Meta, LinkedIn and the Google ecosystem of reporting platforms (Analytics, Looker etc.)Demonstrable experience of running tests and experiments to maximum reportable effectExperience and knowledge of digital marketing attribution and testing frameworksExperience with using Salesforce reporting is advantageousKnowledge or experience working as part of agile teams or running agile projects would be an advantage but not requiredAccuracy and attention to detailProven track record of managing multiple projects on tight deadlines and driving meaningful resultsExposure to working in large, global organizations would be usefulStrong communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)Knowledge of the HCM/HR/Payroll market would be an advantage but not a requirementGENERAL SKILLS AND QUALIFICATIONSThe language of ADP is EnglishExcellent technical, oral, and written communication skills required.Ability to build strong individual and team relationships and manage multiple programs concurrently.Ability to problem solve, multi-task and meet deadlinesWork independently and interact with various levels of managementAbility to function in a flexible, constantly changing environment essentialOutstanding organisational and time management skills for managing multiple, diverse, and conflicting activitiesExceptional ability to translate business requirements into high-level and detailed functional specificationsEffectively plans, coordinates and prioritizes work efforts of multiple groupsAbility to work at a detailed level while maintaining the big picture of the overall system designProblem Analysis/Resolution - Gathers information on issues to construct options and either make decisions or recommends options to Sr. Mgmt., as appropriateAnticipates, identifies, and resolves problems in a timely mannerAssigns tasks to appropriate cross functional resources but most importantly owns the follow-upAbility to communicate effectively with both business and technical staff and convey complex ideasResults oriented, proactive and spirit of initiative.Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.91% say women are treated fairly and equally to men93% would recommend this company to other women92% say the CEO supports gender diversityRatings are based on anonymous reviews by Fairygodboss members. #J-18808-Ljbffr