Direct message the job poster from Planet PharmaDigital Marketing Manager - an opportunity to design and implement integrated marketing strategies that enhance the customer experience and drive business performance in a regulated industry.OverviewAs the Digital Marketing Manager, you will collaborate with the brand team to understand the full end-to-end patient and customer journeys. You will identify opportunities, craft integrated marketing plans, and implement tailored engagement strategies that align with customer needs and business goals.You will work with channel leads, content creators, external agencies, strategic insights, and social media teams to apply analytics and marketing technologies. The result is data-driven, personalized omnichannel experiences for customers, including patients, healthcare professionals (HCPs), and other key audiences.ResponsibilitiesDevelop Integrated Promotional StrategiesLead the development and execution of promotional and non-promotional strategies, ensuring alignment with overall brand goals. Define content, messaging, channel mix, and customer journeys across patient, HCP, and direct-to-consumer segments.Enhance Customer ExperienceUse data analytics and website insights to uncover digital behaviors of target audiences. Translate insights into dynamic, segmented engagement strategies that provide seamless and personalized interactions.Maximize Business OutcomesSet clear goals, KPIs, and performance metrics for all digital campaigns. Continuously assess outcomes, identify optimization opportunities, and adjust strategies in real-time to improve performance and ROI.Lead with an Agile MindsetGuide agile, cross-functional teams—from strategic planning to execution—fostering collaboration, responsiveness, and innovation to deliver superior customer experiences.Experience RequiredBachelor’s degree (or equivalent) in Marketing, Digital, Business, or a related disciplineSignificant experience in digital marketing and customer engagementProven ability to plan and execute omnichannel campaigns with a personalized approach to customer journeysStrong track record in leading cross-functional teams for campaign planning, execution, and optimizationExperience in managing social media and first-party data campaigns, including budget oversightExperience within healthcare, pharmaceuticals, or other regulated industries is highly desirableThis is a fantastic opportunity to join a fast-paced, collaborative environment where your digital expertise will shape meaningful customer interactions and deliver measurable impact.Interested candidates are encouraged to apply now. #J-18808-Ljbffr