Digital Marketing Manager

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Overview Join to apply for the Digital Marketing Manager role at Professionals At Play. We’re looking for a Digital Marketing Manager to join our high-performing marketing team. You’ll play a key role in managing the end-to-end digital experience for our customers - from ad campaigns and customer journeys to data and website optimisation. This is a hands-on role for someone who thrives on improving performance, delivering results, and making every digital touchpoint count. Key Responsibilities
Digital Advertising: Plan, manage, and optimise paid advertising campaigns across Google Ads (PPC), Meta Ads Manager (Facebook & Instagram) and other ad platforms such as LinkedIn; collaborate with the wider team to deliver high-performing acquisition, awareness, and retargeting campaigns; track and report on campaign performance, identifying areas for optimisation and growth. Customer Touchpoint Management: Manage and refine CRM journeys and automations via Airship, focusing on improving engagement and conversion; oversee all digital guest touchpoints including Google My Business, Wireless Social, TOGO booking flow, Wi-Fi journeys, and in-venue Pops; own the website content and performance, ensuring pages are optimised for SEO, clear UX, and fast loading (WordPress-based); maintain and evolve customer support automation, including chatbot integrations on web, Facebook, and Instagram. Performance & Insight: Analyse and report on website and campaign performance using Google Analytics and other tracking tools; monitor digital behaviour trends and provide insight to help the team react quickly to customer needs; build and present monthly performance dashboards with actionable insights across all digital KPIs. Campaign & Project Support: Contribute to the delivery of digital marketing campaigns as part of wider brand initiatives; work cross-functionally with our marketing, operations, and tech teams to support campaign rollouts and digital improvements.
About You You’ll be a digital marketer with a love for hospitality and making things work smarter. We want someone who thrives in a dynamic environment where ‘the customer’ is at the heart of everything we do and is always looking for the next optimisation opportunity. You’ll thrive here if you:
Bring energy, enthusiasm, and a “Professional At Play” mindset to work. Are pro-active, collaborative, and comfortable owning your lane. Love working in a close-knit team where ideas and action go hand-in-hand. Enjoy combining creativity with data to improve performance.
Experience Required
Proven experience managing Google Ads (PPC) and Meta Ads (Facebook/Instagram). Solid working knowledge of Airship, Google Suite, Google Analytics, and WordPress. Confident using Excel for data analysis and reporting. Experience with customer journey automation and conversion optimisation.
Job Specifics
37.5 Hours Monday - Friday Working from Head Office based in LS16
What You Get
Salary up to £35K Discretionary yearly bonus Free parking available on site Discount on food & drink, free gaming at all Professionals At Play venues 2 Staff socials per year Employee Assistance Program that includes access to free counselling services Access to Rewards Gateway, offering discounts at 100s of retailers Cycle to work scheme
Join Us Think you’ve got what it takes to be in the Professionals At Play team? Apply now and good luck! #J-18808-Ljbffr
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Location:
Leeds, England, United Kingdom
Job Type:
FullTime

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