OverviewJoin to apply for the Digital Marketing Manager role at Michael Page.This position is based in Buckinghamshire and focuses on leading the digital strategy and overseeing online campaigns to drive brand growth and customer engagement within the retail sector.Base pay rangeThe Digital Marketing Manager will support with leading the digital strategy and oversee online campaigns to drive brand growth and customer engagement within the retail sector. Based in Buckinghamshire, this role requires a results-oriented professional with expertise in digital platforms and marketing techniques.This position is with a scale-up-sized company operating in the retail industry. The organisation is known for its focus on quality products and innovative approaches to customer engagement. It maintains a strong presence in its market and prioritises digital excellence.Key ResponsibilitiesWebsite & UXOwn website performance and user journey optimisationLead CRO initiatives and manage content updatesBuild new pages and landing pagesOversee external developers for fixes, features, and maintenanceEmail & CampaignsPlan and execute email campaigns and automated flowsTrack performance against KPIs and report on resultsAlign campaigns with business priorities and cross-functional initiativesSEO & Local SearchOptimise site copy, metadata, and internal linkingCreate SEO landing pages and blog contentManage business listings and local SEO best practicesSocial & Paid MediaSupport content creation for Facebook and Instagram (posts, stories, video)Repurpose PR and brand stories into paid campaignsPromote events through targeted social adsManage and respond to customer reviews across platformsReport on sentiment and trends to inform strategySupport internal teams in achieving review goalsProfileAbout You:Degree in marketing, digital, or a related field or 3+ years of hands-on digital marketing experience.Proven track record managing multi-channel campaigns across web, email, and paid media.Strong storytelling, copywriting, and brand-building skills.Excellent communicator, comfortable working with stakeholders at all levels.Confident using CMS, CRM, email marketing platforms, and Adobe Creative Suite.Solid understanding of SEO best practices, local search optimisation, and analytics tools (e.g. Google Analytics, Search Console).Experience with social media ad platforms (especially Meta Ads Manager) is a plus.Job OfferAn annual salary of £40,000 to £50,000 per annum, based on experience.25 days annual leave (excluding Bank Holidays).Fully onsite, with limited hybrid days each month.Opportunities for professional development and career growth.A supportive company culture that values innovation and results.A permanent role within a reputable retail organisation in Buckinghamshire.Employment detailsSeniority level: Entry levelEmployment type: Full-timeJob function: MarketingIndustries: Retail Furniture and Home FurnishingsReferrals increase your chances of interviewing at Michael Page by 2xSign in to set job alerts for “Digital Marketing Manager” roles. #J-18808-Ljbffr