Digital Marketing Manager

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Job Description

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Digital Marketing Manager

Remote (need to be commutable distance to Ashford)

Competitive salary

Fresh Direct, as part of Sysco GB, are embarking on an exciting period of transformation that will consolidate its position as the UK’s biggest wholesale greengrocer. Central to this is the development of a new transactional website that will revolutionize the approach to customer engagement and acquisition. Driving incremental sales and profitability and supporting a digital transformation across all customer touchpoints. 

This role’s primary purpose is to develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth. 

What you’ll be doing:

Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS

Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team

Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour

Collaborate with design and development teams to implement UX/UI improvements

Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO

What we are looking for:

Proven experience within Digital Marketing and demonstratable knowledge of core principles

Excellent understanding and experience of website metrics and best practices

Data and insight driven – with ability to interpret to make meaningful change 

Good understanding of CMS systems and other related tools – ideally SAP Hybris 

Good at handling time-sensitive projects and working to deadlines 

Good level of understanding of digital marketing channels i.e. PPC, social, display, email

Fundamental understanding of SEO 

Comfortable working within a matrix environment 

Excellent relationship builder – both internally and with third-party agencies 

Self motivated, dynamic approach to work, able to work efficiently both independently and remotely

Excellent interpersonal, communication and influencing skills 

Ability to work to tight deadlines, manage multiple priorities and project timelines
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Location:
Ashford, Kent
Job Type:
FullTime

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