1 day ago Be among the first 25 applicantsDirect message the job poster from JV Recruitment LtdOur market leading client is looking for a results driven Digital Marketing Manager who can own, optimise and scale digital performance across paid and owned channels through external agency partners. This is not an in-platform execution role; you’ll set strategy, shape briefs, define budgets and KPI s, hold partners accountable, and turn data into decisions that grow sales and brand preference. You’ll report to the Head of Marketing and collaborate closely with a smart, supportive team. If you enjoy taking accountability, moving quickly and making performance the heart of your decisions, you’ll feel right at home.About the RoleThis role involves leading digital strategy and planning across various channels, ensuring alignment with commercial targets and seasonal trading priorities.ResponsibilitiesLead digital strategy & planning across PPC, Paid Social, Display, SEO and CRM – executed by specialist agencies – aligned to commercial targets and seasonal trading priorities.Own agency performance for PPC, Paid Social, Display and SEO: set clear briefs and hypotheses, agree tests and KPIs, approve plans, challenge recommendations, and run weekly performance reviews to ensure continuous optimisation.Project manage end to end campaigns: coordinate internal briefs, assets and timelines; ensure accurate tracking, QA and on time go lives with agency partners.Oversee channel mix and budgets: pace spend, reallocate to winners, and ensure each channel contributes to acquisition, retention and lifetime value.Drive email & CRM excellence: plan lifecycle journeys, campaigns and segmentation with the internal team (and partners where applicable) to improve conversion and repeat bookings.Champion data led optimisation: use analytics to spot opportunities, test hypotheses, and scale what works; ensure robust UTM/taxonomies and meaningful dashboards.Elevate content for search: guide on site improvements and content direction to support SEO health and ranking growth in partnership with our SEO agency.Measure what matters: own reporting cadence and narrative versus KPIs; translate insights into clear actions for agencies and internal stakeholders.Keep us competitive: track market activity, surface learnings, and propose smart, testable improvements to stay ahead.Build compelling creative with the wider team: brief performance ready assets and iterate based on learnings from agencies and analytics.QualificationsAt least 3 years’ digital marketing experience (agency or in house), with a track record of managing external agencies to deliver performance.Required SkillsStrong stakeholder & vendor management: confident setting briefs, aligning on KPIs, and constructively challenging plans to improve outcomes.Working knowledge of key platforms (Google Ads, Meta Ads, GA4) sufficient to interrogate reports, ask the right questions, and validate results – without needing to “push the buttons” daily.Proven campaign tracking & reporting: comfortable setting targets, reading the numbers and acting on them.Scientific approach to optimisation: test and learn mindset, audience and creative iteration, and smart budget reallocation.Solid grasp of SEO principles and how content, structure and technical health impact rankings (delivered via agency).Clear, confident communication: able to brief agencies, collaborate with colleagues, and present performance succinctly.Strong time and project management: calm under pressure, great at prioritising and hitting tight deadlines.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustries: Travel Arrangements and RetailReferrals increase your chances of interviewing at JV Recruitment Ltd by 2xCastleford, England, United KingdomWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr