Overview

theEword is a people-centric organisation that strongly believes that our success begins with the wellbeing and growth of our team. That’s why we focus on creating a healthy work-life balance, offering real opportunities for growth, and building a culture where you can truly thrive. If you’re looking for a place where you’re more than just a job title, where your ideas matter and your development is a priority, you’ll feel right at home here. We’re creating a world where everyone can find their place. We help property companies increase leads, fill beds, generate footfall and sell homes, with the vision to be the #1 global digital strategy agency for property companies. We do this by using marketing intelligence and audience insights to deliver high-performing digital marketing strategies. We work with clients who value the way we work, not being afraid of experimenting with new ideas and tactics to get the best results, and who see us as an extension of their team.

Role details

• Title: Digital Marketing Manager


• Hours: Full-Time, Permanent


• Location: Hybrid - Northern Quarter, Manchester

The Role

You’ll be taking on the digital marketing strategies for our clients, working on everything from creative strategy and execution to production and reporting. Working with multichannel experts across disciplines as diverse as Paid Media, content marketing, SEM, and beyond, you’ll naturally be experienced enough to understand the uses and strengths of each channel. As someone who has had at least two years of experience in a digital agency or in an in-house marketing team, you will have enjoyed being involved in both the production and management of marketing projects and campaigns, as well as organising budgets, schedules, and planners, creating reports and monitoring performance, while developing your marketing knowledge. By its nature, the role will be varied - your mission will be to use your skills to drive commercial success for our clients, through campaigns and experiences people will love.

The Day-to-Day

• Collaborate with Senior Digital Marketing Managers to devise and execute digital strategies that align with clients' marketing objectives.


• Maintain open communication with partners to ensure smooth account operations, monitoring progress, results, and deadlines.


• Take charge of campaign management; effectively utilising resources from junior staff and partners, ensuring the timely delivery of high-quality client projects, and proactively problem-solving to overcome obstacles.


• Optimize client account channels (Paid Media (Google, Meta, TikTok), SEO, Social Media, Email Marketing) based on data-driven insights. Lead the planning, execution, and optimisation of integrated digital marketing campaigns across diverse channels, including Paid Search (PPC), search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.


• Work with Senior Digital Marketing Managers to set clear goals for digital channels, match key performance indicators (KPIs) with client marketing objectives, and use analytical tools to regularly improve KPI results.


• Effectively oversee annual/quarterly/monthly digital budgets, ensuring efficient utilisation of client budget resources.


• Keep on top of digital marketing trends, news, and changes, leveraging this knowledge to develop creative campaigns, optimisations, and ideas for clients.


• Support the growth of junior team members by supervising tasks where necessary and passing on knowledge to help develop their digital skills.


• Evaluate and formulate business cases for new projects to contribute towards achieving ambitious company growth objectives.


• Generate and maintain insightful digital marketing reports for clients, offering unique perspectives that enhance their understanding.


• Coordinate and oversee the creation of creative assets, including social media posts, email marketing mailers, and videos.


• Producing visual social assets using platforms such as Canva.

Essentials

• At least four years working in an environment where you’ve headed up multichannel digital campaigns across disciplines such as SEO/PPC, organic and paid social media, influencer marketing, video, and inbound/content marketing.


• Excellent communication skills, both written and verbal, with the ability to communicate with stakeholders at all levels.


• Experience in the management of digital KPI’s and strong knowledge of digital best practices.


• Good knowledge of PPC, SEM, SEO, CRO, social media marketing, email marketing, content marketing, and display advertising.


• Experience in managing people and partnerships. Ideally having had experience in coaching and leading junior staff and partners.


• Hands-on experience in planning, production, and promotion of campaign work for clients.


• Excellent project management skills with demonstrable previous success, having worked on multiple projects and campaigns in a digital or creative marketing agency environment.


• Excellent ability to take briefs and turn them into ideas and moments that clients - and their customers - will love, drawing on your own strengths and those of your colleagues


• Highly organised, with amazing written and verbal communication skills and a love of working with and being around people.


• A strong presenter, able to speak confidently within in-person and virtual meetings.

Desirables

• Background in property marketing, within PBSA, Property Development or BTR is desirable but not essential.


• Able to confidently set up conversion tracking using platforms such as Google Tag Manager, Google Analytics, GAds, Facebook & TikTok, including setting up and creating Pixels.


• Experience in building and analysing Looker Studio reports, with the ability to identify what key metrics should be shown in the report and how to set them up.


• Able to work with WordPress and other CMS systems.


• Additional design skills or experience using tools such as InDesign, and Photoshop


• Able to write copy and work across different media and channels


• Certifications across relevant platforms such as Google Ads, Google Analytics


• Prior experience of project management tools such as Trello.

The Perks

• Hybrid Working: work in the office when you want, but work remotely when it’s more productive. All we ask in return is for you to be in the office at least 2 days a month and when required for client face-to-face meetings.


• Flexitime: Start between 08:00 to 09:00 and finish between 16:30 to 17:30; for an early dart on a Friday this is 16:00 to 17:00!


• Annual Leave: 31 days including bank holidays and Christmas, plus your birthday off after 1 year's service and an additional day's holiday for every year you’re part of our team, up to an additional 20 days!


• Health and Wellbeing: we have trained Mental Health First Aiders and access to an Employee Assistance Programme (including counselling, occupational health, and more.)


• Training and Development: we offer constant training and development opportunities to all of our team members.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales


• Industries: Advertising Services