Gaucho Regional Marketing Manager

About Gaucho

At Gaucho, we bring contemporary,
Argentine-inspired dining to the UK, with exceptional steak, world-class wines,
and warm, attentive service at the heart of every experience. Our restaurants
capture the vibrant Gaucho energy within sophisticated, welcoming settings.
With locations across London and the UK, Gaucho continues to set the standard
for unforgettable dining.

The Role

We are looking for a Digital Marketing Manager to play a pivotal role in
shaping and delivering our digital strategy. Working closely with the Group
Marketing Director, Senior Marketing Manager, and Sales Team, you’ll optimise
the full digital ecosystem across web, CRM, social, paid media and SEO to drive
growth.

This role is hands-on and varied, requiring a blend of technical
expertise, creative thinking, and data-driven decision making.

Key Responsibilities

• Responsible for the optimisation
  and performance of all digital strategies across owned and paid media/channels
  - PPC, SEO, CRM, newsletters and website.
• Provide insight and recommendations on digital performance to inform a
  robust digital strategy that delivers ROI.
• Ensure all communications and activity comply with GDPR, cookie
  regulations, and best practice.
• Enhance and develop seamless guest journeys across all relevant digital
  marketing touch points to ensure optimal guest experience for acquisition and
  retention.
• Full website management including landing page optimisation, UX
  testing/improvement, content management, SEO strategy, and A/B conversion
  testing.
• Manage and optimise PPC, paid
  social, and retargeting campaigns to maximise efficiency and conversions.
• Report on and analyse paid
  media performance, tracking results and identifying
  opportunities to improve ROI across all channels.
• Develop and deliver strong SEO
  strategies including keyword research, competitor analysis, technical audits,
  and on-page optimisation.
• Monitor trends and algorithm
  updates, making proactive adjustments.
• Own CRM and email campaigns:
  segment databases, automate guest journeys, and optimise communications.

What Success Looks Like

• Growth in traffic, bookings, engagement, conversions, and average
  spend per head.


• Regular, data-driven reporting that improves decision-making.


• Strong digital presence across all guest-facing platforms with a
  focus on seamless UX.
  
  
  
  

The Ideal Candidate

• 4-5
  years' experience in performance or digital marketing, with a proven
  ability to drive measurable results, preferably within the
  hospitality/restaurant industry.


• Experience
  in implementing and optimising SEO strategies to support brand visibility
  and long-term acquisition.


• Strong
  understanding and practical experience of the digital landscape, platforms
  and tools (e.g. GA4, Google Campaign Manager, Meta Ads Manager, SEMrush).


• Experienced
  in using Google Tag Manager to implement tags, triggers, and variables,
  ensuring precise tracking and measurement of marketing activities.


• Experienced with using CRM
  systems and email marketing, with skills in segmentation and automation.
• Experience using AI
  tools/automation platforms.
• Data-driven/curious mindset with
  excellent attention to detail.
• Organised, proactive, and
  comfortable managing multiple projects in a fast-paced environment.
• Strong
  analytical and commercial mindset, with the ability to translate data into
  clear, actionable insights
  to deliver growth.