Digital Marketing Specialist Do you have experience in D2C or B2C marketing? Do you have hands-on experience with CRO (conversion rate optimisation) from AB testing and funnel analysis, to landing page optimisation? Do you understand how AI is reshaping digital marketing, and want to apply this knowledge in a forward-thinking team? Are you commercially aware: someone who really understands how marketing supports sales, and drives revenue? Do you have a background in technology/SaaS, professional services marketing, corporate training, or financial services ? If you answered yes, this could be the role for you! We are looking for an experienced Digital Marketing Specialist to join our clients London-based team, supporting the growth in sales of their public training courses.

This role offers the chance to truly own the marketing approach, for a business unit: evolving and the marketing plan for this area; shaping intelligent campaigns that attract learners; optimise digital journeys; and, ultimately convert interest into enrolments. The marketing team is 12 strong. You will be the lead, and own marketing activity for our clients public courses business, from campaign planning to optimisation. The Role Reporting to the Head of Marketing, with day-to-day alignment to the business-unit lead, you will:

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