Digital Marketing Manager

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OverviewWe’re looking for an individual to join the Commercial Directorate as a Digital Marketing Manager. This role requires an individual who will be keen to learn and develop new skills, to enable them to undertake their role in developing effective internal and external working relationships with suppliers and stakeholders and produce marketing material to improve product awareness and increase sales. This role will require you to gain an understanding of the Personalised Registrations product and the commercial market in which it operates, in order for you to be able to promote the brand values across multiple digital channels and events with enthusiasm.ResponsibilitiesDesign and develop engaging digital marketing material for use across social media, websites and marketing emails, schedule and post all DVLA’s personalised registrations external digital communications, managing direct customer engagements online through social media channels.Plan and progress new marketing campaigns and strategies to drive customer engagement and sales of personalised registrations. Work closely with external suppliers to maintain and improve an effective customer facing website.Collate, monitor and interpret statistical information, undertake data analysis and produce regular MI reports to inform effective resource, financial and marketing planning and delivery.Develop your knowledge of the Personalised Registrations product and the wider commercial market in which it operates. Develop an understanding of customer motivation and promote brand values with internal and external stakeholders.What you’ll needExperience of analysing data, with the ability to spot trends and issues.Willingness to learn and develop new skills.Ability to promote brand values across multiple digital channels and events.BenefitsEmployer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthdayFlexible working options where we encourage a great work-life balance.Read more in the Benefits section below!Find out more about what it's like working at Driver and Vehicle Licensing Agency - Department for Transport CareersIf so, we’d love to hear from you! #J-18808-Ljbffr
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Location:
Swansea, Wales, United Kingdom
Job Type:
FullTime

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