OverviewThis job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.When it comes to performance, skills and experience don't tell the whole story. They only tell us what to do in known, predictable, and contextual situations. We look for attributes as they tell us how you behave in all situations, particularly unknown, challenging, or stressful ones when you can't apply your learnt skills. We have big ambitions, and we need people who work here to have big ambitions too. To achieve our growth plans we need talented and driven people who are curious and comfortable with uncertainty and step outside their comfort zone to learn and try new things. If you're the kind of person who rolls up your sleeves and gets stuck in, we want to hear from you!Watch HERE to find out what it takes to be successful and build a better career at MSC.Requisition ID : 19057Employment Type : Full TimeJob Category : MarketingWork Location : Wednesbury, UKPotential Work Location : United Kingdom : England : Wednesbury || United Kingdom : England : West MidlandsDigital Marketing ManagerWe are seeking a highly motivated Digital Marketing Manager to develop and implement comprehensive digital marketing strategies across various channels. This role is crucial for enhancing our online presence, driving traffic, customer acquisition, and retention while aligning with our business objectives.What's in it for you?With MSC you'll have the autonomy to shape your role and develop your career with us. We believe in continuous growth, which is why you will have constant access to coaching, mentoring and an environment where personal and professional development and success are celebrated.Love discounts? You'll love it even more with our discounts and rewards site, which covers all the most popular brands. Whether it's a break away, cashback on essentials or shopping for a special occasion - we've got you covered.On top of this, we give you 25 days of holiday entitlement + Bank Holidays + paid holiday leave. A company pension scheme matched up to 10% of your annual salary. Life insurance, which is 6x annual salary, plus, a discounted health cash plan and private medical insurance to support you with whatever life throws at you.What will you be doing?Digital Strategy DevelopmentCollaborate with the Head of Marketing and E-commerce to create and implement a digital marketing strategy that aligns with business goalsIdentify target audiences, set key performance indicators (KPIs), and develop strategies to achieve those goalsPaid Search (SEM) ManagementPlan, execute, and analyse paid search programs primarily through Google and Bing to grow brand awareness and drive sustainable profitsOptimise and continually improve SEM programs to generate awareness, consideration, conversion, and loyaltyManage large, complex, and high-budget paid search campaigns, utilising advanced tools such as Bing Ads, and Google AdsSearch Engine Optimisation (SEO)Lead SEO efforts to boost website visibility and improve search rankings through keyword research, content optimisation, and performance trackingStay updated on industry trends and search engine changes to enhance SEO strategiesEmail MarketingCreate and manage email marketing campaigns to engage customers and nurture leadsSegment audiences and personalise content to improve campaign effectiveness while tracking performance for data-driven improvementsAnalytics and ReportingMonitor and analyse key performance metrics across all digital marketing channels using tools like GA4Prepare regular performance reports, identify trends, and provide insights and recommendations to optimise marketing strategiesCollaboration and Stakeholder ManagementWork cross-functionally with Sales, Engineering, Category Management, and external partners to ensure alignment on customer needs and marketing initiativesEducate internal and external stakeholders on digital marketing capabilities and drive alignment to shared goalsLeadershipInspire and motivate the marketing team to achieve their best workFoster a collaborative culture within the department and throughout the companyWhat do you need?Bachelor's degree in Digital Marketing, Marketing, Business, or a related fieldAt least 5 years of experience in digital marketing, with a proven track record in driving traffic, engagement, and conversionsStrong experience in managing SEO, SEM, email marketing, social media marketing, and content marketing campaignsExcellent analytical skills with the ability to analyse data and provide actionable insightsExceptional written and verbal communication skillsSelf-motivated with strong time management and organisational skillsProficiency in Google Analytics, AdWords, and other digital marketing tools; knowledge of HTML, CSS, and web design principles is a plusWe trust that our people will be able to teach you role-specific skills, but for you to truly succeed at MSC you will embody our values and these significantly important attributes; ones that MSC believes to embody talent within our business.Connections: Your interpersonal skills; how well you manage relationships, and how rewarding you are to deal withThinking: The abilities you draw upon to solve problems, learn and be agileCreativity: How adept you are at creating solutions and working with changeDrive: Your level of ambition. The pace, energy, and enthusiasm applied to activitiesUltimately, we identify talent in people who can demonstrate our values and the behaviours required to thrive in our business. So, if you can operate effectively in a team, demonstrate customer-centricity, and are eager to make a difference then we would love to hear from you - apply today!Why MSC?The journey to the best version of yourself starts with us. If you're searching for an employer that will enable you to learn, grow and make a difference, you've found it.You will feel a sense of purpose and belonging as we allow our people to have a voice and the opportunity to make a genuine impact.We have created a psychologically safe and inclusive environment where we treat our associates as adults and give them autonomy to make decisions, take risks and learn from mistakes.You will be encouraged to challenge the norm, make decisions and take ownership to make changes, enabling you to significantly contribute towards our business success.Our people-centric culture will encourage you to continuously develop, both professionally and personally.From our culture to our forward-thinking leadership, you'll soon realise that you have an incredible opportunity here to be your best self.Whether your career path is vertical or squiggly we'd love to watch you grow and reach your full potential with us.Watch HEREto find out what it's like to work at MSC and join us as we continue to build a team of people doing their best workWe won't just give you a job, we'll enable you to be yourself, discover opportunity, unlock your potential, and design your career. #J-18808-Ljbffr