Job Description

Job Title: Digital Marketing Lead

Duration: 9 Months

Location: London, UK

The Role

In your role as Digital Marketing Lead, you will:

• Define and optimise the digital marketing strategy for NOW to achieve sports targets and contribute to CLIENTS subscription acquisition efforts.
• Drive customer acquisition. Lead initiatives to reach and acquire new customers through digital marketing channels.
• Oversee media and creative planning: Steer the end to end digital marketing planning process, overseeing budget allocation and investment across a range of paid media channels, and working with CLIENT and NOW third-party media agency and internal creative team
• Work with trading and insight teams to help the business understand drivers of overall sales performance
• Inform and influence through insight: Deliver digital marketing performance insights to key business stakeholders, highlighting successes and opportunities for growth
• Strengthen key stakeholder relationships: Build and maintain strong relationships with key internal and external stakeholders, including brand and product marketing teams, commercial and trading teams, digital product owners, our media agency, and a range of media partners
• Champion digital first creative transformation: Drive a digital-first approach to creative strategy across marketing campaigns, promoting best practices and creative innovation in digital marketing
• Promote data-led thinking: Cultivate a culture of data-driven decision-making within the team, ensuring all media, creative, and audience planning is informed by customer data and insight
• Lead and mentor team: Manage and coach a team of digital marketing experts, providing leadership, development and coaching to support personal and professional growth
• Support digital growth for the business: Inform and contribute to the strategic vision and roadmap for digital marketing capabilities at CLIENT
• Maintain expert knowledge in digital marketing: Stay informed about the industry, sharing strategic perspective and thoughtful analysis on changes and developments, and championing new ideas

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Information Technology

Industries

• Technology, Information and Media