Position: Digital Marketing Lead
Salary: £35,000 to £38,000 based on experience
Location: Hove, fully office based
Hours: Monday to Friday 9am to 5pm
20 days holiday plus Bank Holidays, regular social events, discretionary monthly bonus scheme, cycle to work scheme, your birthday off and more! We’re looking for a self-motivated digital marketing superstar to work with the Head of Marketing and take responsibility for all digital marketing activities including email and CRM marketing, digital strategy and paid media campaigns, SEO, Ecommerce and more.
This is a well established and well-known brand in their sector, working in the retail and wholesale industry.
The Digital Marketing Lead role includes:
Email Marketing & CRM; taking ownership of the email marketing channel, from strategy to execution
Building and optimising campaign flows, creating segmented campaigns tailored to different customer journeys, designing and implementing email automations and A/B test subject lines, content, design, and send times
Digital Strategy & Paid Campaigns, proposing and managing budgets in line with priorities
Planning and running paid media campaigns (Google Ads, Meta/Facebook, YouTube, Pinterest, Pmax)
Analysing ROI, acquisition cost, and engagement
Search Engine Optimisation (SEO), conducting keyword research and implementing on-page optimisation
Maintaining e-commerce website content and digital assets
Data driven reporting and analytics Skills & experience required:
Degree educated or equivalent in marketing or business
Strong digital marketing experience, particularly email marketing
Experience with DotDigital, Klaviyo, Mailchimp, or similar
Strong customer segmentation, targeting, and campaign automation understanding
SEO, paid media, and website management experience
Great with Google Analytics, Meta Ads Manager, SEMrush and similar alongside experience in Magento, WordPress, and CRM platforms
A/B and multivariate testing experience
Data-driven with a keen eye for marketing analytics Salary, hours and company benefits:
£35,000 to £38,000 based on experience
Monday to Friday 9am to 5pm, fully office based in Hove
20 days holiday plus Bank Holidays
Regular social events
Discretionary monthly bonus scheme
Cycle to work scheme
Birthday off
Pension Scheme
Healthcare Cash Plan
Employee discount Wild Recruitment Ltd T/A First Recruitment Services is acting as an employment agency in relation to this vacancy.