CompensationThis range is provided by Elevation Recruitment Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range: Direct message the job poster from Elevation Recruitment GroupJob titleMarketing Recruitment Specialist at Elevation Recruitment Group — Role: Digital Marketing Executive – CastlefordBenefitsFree parking.Contributory pension.Employee assistance programme.Employee benefits – discount scheme for retailers/cinema etc.OverviewElevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer. In this role, you will develop and drive the digital marketing strategy to create and execute improved brand awareness & trial, optimise online UX and target customers to deliver lead gen & Ecommerce sales targets.ResponsibilitiesThis role requires focus in 5 main areas:Brand awareness, nurture & lead gen – execute our market contact strategyWebsite UX - simplify and improve the customer UX and contentEcommerce – improve the customer journey & drive conversionSEO – drive organic growth through ongoing optimisation and improved rankingsR.O.I – measure and report our digital marketing return on investmentSPECIFIC RESPONSIBILITIESAssist in the formulation of strategies to build a digital connection with customersPlan and execute all multi-channel brand and tactical campaigns to achieve lead gen targetsTo develop our website (UX and online journey)Utilise our CRM platform to target, nurture and drive lead genTo help develop our Ecommerce platform (in line with Europe) to achieve sales targetsTo optimise the potential from our social media presenceBe actively driving our SEO efforts (keyword, image optimisation etc.)To implement a calendar of content – campaigns, email, social media (and paid)Maintain and develop partnerships with media agencies and vendorsTo identify new and creative growth strategies through digital marketing.To measure and report on performance and assesses against goals (ROI and KPIs).To conduct any other duties as requested within the scope of your knowledge, skills and ability.ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONSGraduate calibre with appropriate marketing qualifications.At least 2 years of digital marketing experienceCMS experienceProven management of social media platforms.Proven campaign experience & results – email, social promoted, ppcProven experience of SEO/SEM and metadataStrong experience of web analytics tools (e.g. Google Analytics etc.)Experience of marketing automation & CRM (an advantage).IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).Strong verbal and written communication skills.Skills and experience in creative content writingAnalytical mindset and critical thinkingAbility to build relationships with internal and external parties at all levels.An independent operator, able to use initiative, predict & solve problemsOrganised with a high level of attention to detailFull UK Driving Licence.Seniority levelAssociateEmployment typeFull-timeJob functionMarketingIndustriesMotor Vehicle Manufacturing #J-18808-Ljbffr