Overview

Next Chapter is a strategic digital marketing agency. We work with some of the UK's most exciting professional service businesses. Launching in March 2022, Next Chapter is the digital marketing agency brand of Show + Tell which has been rapidly growing since 2009.

The Role

As a Digital Marketing Executive, you will play a critical role in managing & delivering digital marketing campaigns, driving digital strategy, & delivering measurable results. You will manage multi-channel marketing campaigns, optimise performance, & work closely with clients to ensure their marketing objectives align with business goals.

Key responsibilities

• Develop & implement data-driven digital marketing strategies for B2B clients.
• Manage & optimise multi-channel campaigns, including PPC, social media, & email marketing.
• Oversee marketing automation & CRM integration to improve lead generation & nurturing.
• Analyse campaign performance, provide insights, & recommend improvements.
• Collaborate with creative & the wider Next Chapter team to align marketing efforts with clients’ commercial goals (OKRs).
• Stay up to date with industry trends, emerging technologies, & best practices.
• Be instrumental to client relationships, present campaign performance reports, & provide strategic recommendations.

Key Skills & Experience

• Proven experience in a digital marketing role, preferably in a B2B agency environment.
• Knowledge of PPC (Google Ads, LinkedIn Ads, Bing Ads), social media, & content marketing.
• Experience with marketing automation platforms such as HubSpot, preferable.
• Experience in analytics tools (Google Analytics, Google Tag Manager, etc.).
• Project management skills with the ability to handle multiple clients / campaigns.
• Confident communication skills & the ability to present reports to clients.
• Strong collaboration skills & the ability to work with others to coordinate multi-channel campaigns & outputs.
• Data-driven mindset with a focus on ROI & performance optimisation.

In addition, you must be

• Solution focussed – part of our role is to help our clients solve problems, but also help each other. We should approach tasks & challenges with a mindset of bringing solutions to the table; not having a “no” attitude, instead having a “no, but…” attitude.
• Strategic & decisive - take a balanced view of situations incorporating different perspectives. Seek alternative viewpoints. Recognise priorities, weigh up different options & evaluate risks. Reaches logical conclusions & decides on an appropriate plan of action. Evaluates previous judgements in order to improve.
• Commercially minded – monitor competitive intelligence, demonstrate financial awareness, identify business opportunities for the organisation, & identify ways to add value.
• Customer focussed – adopt a professional approach to clients. Always prepared & challenging, delivering with energy & passion for the clients brands, Identifies & prioritises customer needs & recognises constraints. Seeks to find out more about customers & provide a better service. Adopts a professional approach to customers. Is reliable & delivers on promises.
• Authentic & trust worthy - encourages open sharing of information needed to make decisions while accepting followers' inputs. Demonstrates the ability to be honest, dependable & reliable.