OverviewThis is an office based role - Coatbridge, North Lanarkshire. Do you love Digital Marketing and have a passion for helping Small Businesses? We are on the lookout for a Digital Marketing Executive to join our team. At Rule Your Jungle, we’re on a mission to help small businesses across the UK become kings and queens of their markets. We provide cutting-edge digital marketing, branding, and CRM solutions, empowering our clients to attract more leads, close more sales, and grow their reputation and businesses.What You’ll DoAs a Digital Marketing Executive, you’ll be at the heart of helping our clients grow and thrive. Your role will include:Crafting tailored marketing strategies that align with clients’ goals.Developing compelling brand stories to captivate target audiences.Identifying and leveraging the best marketing channels, from Google Ads to Meta and TikTok.Collaborating with designers and tech teams to create attention-grabbing campaigns.Conducting competitor analysis and uncovering opportunities for growth.Writing high-performing copy for ads, emails, websites, and social media.Monitoring and optimising campaigns to ensure clients achieve measurable ROI.What We’re Looking ForA Strategic Thinker: You love creating actionable plans that deliver results.Creative Flair: You can write compelling copy and dream up campaign ideas that stand out.Data-Driven Approach: You know your way around analytics and performance tracking.Digital Marketing Expertise: You are very knowledgeable with social media and understand the dynamics of digital ads.Team Player: You’re collaborative, proactive, and love working with others to bring ideas to life.Passion for Small Businesses: You care about helping entrepreneurs succeed.Key ResponsibilitiesCollaborate with clients to define their customer avatar and develop their core brand story.Plan campaigns and identify the most effective marketing channels for each client based on budget, target audience, and goals.Develop comprehensive marketing plans and strategies, including projections for leads, sales, and ROI.Campaign Research & PlanningConduct in-depth research, including competitor analysis, to inform campaign strategies.Develop compelling hooks, angles, and offers tailored to client needs.Work with the design and tech teams to conceptualise and execute creative assets.Plan and coordinate social media and content marketing campaigns.Write persuasive and high-performing copy for ads, websites, emails, and social media campaigns.Manage campaigns across multiple platforms, including Google, Meta, and TikTok.Continuously monitor, analyse, and help optimize campaign performance to maximise results.Act as the primary point of contact for assigned clients, maintaining strong, professional relationships.Coordinate with internal teams to ensure the timely delivery of projects.Provide regular updates, reports, and insights to clients.Qualifications & SkillsExperience: Minimum 2 years’ experience in a similar roleExperience of short-form video editing using tools such as CapCutFamiliarity with social media channels and paid media platforms such as Google Ads, Meta Ads, and TikTok AdsExperience working with small businesses is a plusSkillsStrong copywriting and creative concept development abilitiesExcellent research and analytical skills, with a focus on ROI-driven marketingEffective communication and interpersonal skills to build rapport with clients and internal teamsProficient in marketing tools and CRMsPersonal AttributesResults-oriented with a passion for driving client successHighly organised, able to manage multiple projects simultaneouslyA team player with a proactive and solution-oriented mindsetWhat We OfferPaid Referral ProgramOpportunities for professional development and career growth28 days paid holidays and a 35-hour working week with early finish on a FridayA collaborative and supportive work environmentThe chance to make a meaningful impact on small businesses across the UKEmployment detailsSeniority level: Entry levelEmployment type: Full-timeJob function: Marketing and SalesIndustries: Marketing Services #J-18808-Ljbffr