OverviewThe HGI portfolio boasts luxury skincare and beauty tech brands used by aesthetic practitioners and consumers globally to treat skin concerns and optimise treatment outcomes. Brands include iS Clinical Cosmeceuticals, Revitalash Cosmetics, Totally Derma Nutraceuticals, and Déesse PRO.Position SummaryWe are looking for a Digital Marketing & Ecommerce Executive with hands-on experience in DTC digital marketing channels and website optimisation to join our Digital team. This role provides essential content and digital marketing support, actively contributing to the success of Harpar Grace International and our brands. You will drive engagement and conversions across our luxury skincare and well-being portfolio by shaping the customer experience and executing multi-channel content campaigns, including content on Shopify, Amazon, and performance marketing channels, ensuring best practices are met.You will have a commercial mindset with the ability to leverage marketing activations to achieve targets. You should be organised, numerate, target-driven, commercially savvy, and passionate about the beauty and wellness industry.Key ResponsibilitiesSupport the Head of Performance Marketing across key performance marketing channels and website optimisation with a core focus on iS Clinical and RevitaLash brands.Daily responsibility for e-commerce and digital channels including campaign updates, content updates, creating landing pages, optimising performance, enhancing user experience, and ensuring integrations align with brand objectives.Collaborate with internal teams to develop digital campaign content and copy for web, SEO, paid media, and affiliate channels, ensuring locally relevant messaging aligned with trade and brand calendars.Drive and grow the affiliate marketing channel, develop key partnerships, manage commercial partnerships, and ensure brand standards compliance.Analyse user flows to lead and implement CRO, UX, CX strategies and A/B tests from ideation to reporting to improve conversions and advocacy.Optimise Amazon as a channel, maintaining performance and implementing best practices across A+ content, storefronts and product listings.Collaborate with digital and web development agencies to drive onsite improvements using data-led insights; oversee integrations and tracking of new apps.Monitor, report, and optimise key metrics (CVR, Revenue, Users, Engagement, RPR) and deliver actionable insights to senior leadership.Continuously research market trends, emerging technologies, and competitor strategies in the DTC space to adopt best-in-class practices.Key Experience & Qualifications RequiredAt least 2 years’ DTC ecommerce and digital marketing experience, ideally in lifestyle, beauty and wellness.Strong understanding and hands-on experience with Shopify, Amazon Seller Central, and digital channels (affiliate and paid media).Analytical and data-driven with a creative approach to content and messaging.Confident in analysing campaign results and identifying opportunities.Strong attention to detail, copywriting skills, and a creative eye.Collaborative approach with strong stakeholder management skills.Adaptable, can-do attitude and willingness to roll up your sleeves.Ability to work independently as well as part of a team, managing multiple projects with deadlines.Highly organised, detail-oriented, and results-focused.Excellent communicator; energetic, self-motivated, and a creative thinker.Knowledge of compliance and brand protection in marketplace environments.Passionate about working in the beauty and wellness industry.About the Company & BrandsHarpar Grace International is a privately owned, entrepreneurial company formed in 2013, specialising in luxury, cosmeceutical, spa and retail brands.The company is expanding to support growth across its brand portfolio, including exclusive distribution for iS Clinical Cosmeceuticals, RevitaLash Cosmetics, and Totally Derma Nutraceuticals in UK & Ireland, as well as distribution for iS Clinical in 22 Caribbean countries and ownership of the Déesse PRO LED Light Therapy brand.Seniority levelEntry levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesWellness and Fitness Services #J-18808-Ljbffr