Digital Marketing Executive

• Manchester Office offering hybrid working
• Salary £28k-£32k DOE
• Excellent benefits package on offer!
• Award winning culture & team socials!
• To apply please email your CV to alexandra.williams@searchability.com

Are you a marketing enthusiast with a passion for creating compelling content and building impactful campaigns? Do you want to be part of an organisation that are supporting some of the most secure, critical, and commercially driven organisations in the UK? Then this is the opportunity for you!

The Client:

Our client provide the best in class solutions to organisations across a magnitude of industries. Through data-driven consultancy, AI-powered technology, and managed cloud services, they help protect organisations from cyber threats, enable operational efficiencies, and deliver outstanding customer experiences.

The Role:

An amazing opportunity for a Digital Marketing Executive to play a key role in enhancing the online presence for my client; through creating compelling content, identifying opportunities to improve user experience and driving engagement to increase website conversions. You’ll be a whizz with words, able to craft informative and engaging content that converts users into customers.

• Plan, build, manage, and report on advertising campaigns across Google platforms (Search, Display, YouTube, etc.) and social media (LinkedIn).
• Update, adapt, and repurpose content for different channels and audiences.
• Track and report on performance--demonstrating improvements in website traffic, campaign metrics, and on-site engagement.
• Conduct keyword research, audience targeting, and competitor analysis to improve conversions and reduce cost per conversion.
• Write compelling ad copy and collaborate with designers to create effective visuals.
• A/B test creatives, landing pages, and audience segments to maximise ROI and demonstrate positive changes through testing and analysis.
• Manage multimedia content such as video and podcasts to support content delivery.
• Collaborate with content, design, and sales teams to align marketing activities with business goals and support closer alignment with sales.
• Stay up to date with platform updates, industry trends, and best practices in digital advertising to improve strategy with new ideas.

Your skills:

• Experience of managing company websites and running ad campaigns
• Experience of using digital tools such as WordPress, SEMrush, Google Ads, LinkedIn Ads, Hotjar, Salesforce (or alternatives)
• Can quickly build strong relationships and influence a diverse range of people at all levels
• A good understanding of key marketing performance indicators
• A proactive mindset, passion for digital marketing, and commitment to continuous learning
• Right to work in the UK

To be considered:

Please either apply by clicking online or emailing me directly to alexandra.williams@searchability.com . For further information please call me on 01244 567 567.

By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

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