Overview

We’re looking for a hands-on, proactive Digital Marketing Executive to join us and lead our growing Affiliate Marketing Programme, work closely on SEO, and get stuck into a wide variety of marketing projects. You’ll also lend a hand with PPC; Pay-per-click campaigns (maternity cover), and generally help keep our marketing machine running smoothly.

This is a varied, exciting role where no two days are the same – perfect for someone who loves juggling different projects and isn’t afraid to roll up their sleeves.

Key Responsibilities

Affiliate Marketing

• As the channel lead you will manage and grow our affiliate marketing programme. Building great relationships with partners and liaising closely with our current affiliate partner Tradedoubler.
• Track performance, spot opportunities, and optimise campaigns for better results.
• Seek and on-board new partners to drive customer acquisition and help us grow even faster.

SEO Support

• Work with our external SEO consultant to put agreed strategies into action.
• Contribute to on-page optimisation, content ideas, and technical SEO tweaks.
• Keep an eye on rankings and website performance, helping us boost organic traffic.

PPC (Maternity Cover)

• Work closely with our PPC consultant to support the planning, running, and optimisation of PPC campaigns (Google Ads, Bing Ads).
• Monitor results, help with weekly and monthly reporting, whilst striving to hit (and beat) key KPIs.

Wider Digital Support

• Supporting wider teams and channels on both project-based and ad-hoc tasks. Including E-CRM and personalisation, as well as website and CMS management - covering content creation, population, and conversion rate optimisation (CRO).

Direct Marketing Support

• Work with and support the Head of Direct Marketing on brochures, flyers, and leaflets.
• Occasionally create and place newspaper adverts.
• Make sure everything we produce looks and feels on-brand and brings synergy.

About you / What we are looking for

• 3–5+ years’ experience in a rounded marketing role.
• Proven experience in affiliate marketing.
• Knowledge of SEO and PPC principles.
• Strong copywriting, communication, and proofreading skills.
• A knack for staying organised and juggling multiple projects at once.
• You thrive off working in a fast-paced but productive and successful marketing team.
• Confidence working both independently and with a team.
• Strong research and analytical skills.
• Microsoft Office skills and experience using various reporting and analytics tools including Google Analytics.
• Experience working with agencies or consultants.
• A passion for travel/leisure.

Desired Experience

• Experience working with affiliate networks (e.g., Tradedoubler, or others).
• PPC platform knowledge (Google Ads, Bing Ads).
• Experience using GSC (Google Search Console) or other SEO/keyword tools.
• Experience working on website platforms and maintaining a website CMS, with a knowledge of CRO (Conversion Rate Optimisation).
• A marketing related degree.
• Experience working within a B2C environment.

Why you\'ll love working here

• Hybrid working – 3 days in our South Leeds office, 2 days from home.
• Free on-site car parking at Leeds Head Office.
• Employee benefits: including up to 50% staff discount and up to 20% friends & family discount across our range of Caledonian hotels, breaks and experiences.
• A fast-growing, sector-leading company with big ambitions.
• Supportive colleagues who’ve got your back.
• Plenty of variety – you\’ll never be stuck doing the same thing every day.
• Ownership and empowerment. A genuine chance to make your mark as we continue to grow.

About us

Since launching in 2021, Caledonian Leisure has grown at an incredible pace – and we’re now the largest operator in our sector in the UK. We have also been recognised as one of the Best Workplaces in Travel!

Our portfolio includes:

• Caledonian Travel – the UK’s largest coach tour operating brand.
• UKBreakaways – our independent traveller brand offering flexible short breaks.
• The Caledonian Hotel Collection – a growing group of quality hotels across the UK.

We offer an unbeatable range of experiences, from classic seaside escapes, city breaks, entertainment weekends, spectacular events, and sporting adventures.

You’ll be joining a friendly, collaborative, and ambitious marketing team where ideas are welcomed, creativity is encouraged, and you can make a real impact from day one. We work hard, celebrate wins, and enjoy the journey together.

Diversity & Inclusion

We actively promote a culture of diversity and inclusion, fostering an environment where every individual’s unique perspective and talent is valued and respected.