Overview

Digital Marketing Executive - Caledonian Leisure

Location: South Leeds (Hybrid). 3 - 5+ years’ experience required.

Join Caledonian Leisure Ltd, a growing operator recognised as one of the Best Workplaces in Travel. Our portfolio includes Caledonian Travel, UKBreakaways, and The Caledonian Hotel Collection.

What You’ll Be Doing

You’ll be a hands‑on, proactive Digital Marketing Executive leading our growing Affiliate Marketing Programme, working closely on SEO, and handling a variety of marketing projects. You’ll also support PPC (maternity cover) and help keep our marketing operations running smoothly.

This is a varied role where no two days are the same, ideal for someone who can juggle multiple projects and take initiative.

Responsibilities

• Affiliate Marketing: manage and grow the affiliate marketing programme, build relationships with partners, liaise with our affiliate partner Tradedoubler, track performance, optimise campaigns, and onboard new partners.
• SEO Support: work with an external SEO consultant to execute strategies, contribute to on‑page optimisation, content ideas, and technical SEO tweaks, monitor rankings and site performance.
• PPC (Maternity Cover): assist in planning, running, and optimising Google Ads and Bing Ads, monitor results, and support weekly/monthly reporting to meet KPIs.
• Wider Digital Support: assist with website management, CRO, content production, CMS support, E‑CRM or personalisation projects, and other digital channels as needed.
• Direct Marketing Support: assist the Head of Direct Marketing with brochures, flyers, leaflets, and occasional newspaper adverts; ensure on‑brand and synergistic outputs.

What We’re Looking For

You’ll need to have:

• 3-5+ years’ experience in a rounded marketing role; proven affiliate marketing experience.
• Knowledge of SEO and PPC principles; strong copywriting, communication, and proofreading skills.
• Organised, able to juggle multiple projects; thrives in a fast-paced but productive team.
• Ability to work independently and with a team; strong research and analytical skills.
• Microsoft Office and experience with reporting/analytics tools (including Google Analytics).
• Experience working with agencies or consultants; passion for travel/leisure.

Nice to have:

• Experience with affiliate networks (e.g., Tradedoubler) and PPC platforms (Google Ads, Bing Ads).
• Experience using Google Search Console or other SEO tools; CMS familiarity with CRO knowledge.
• Marketing-related degree; experience in a B2C environment.

Why You’ll Love Working Here

• Hybrid working – 3 days in our South Leeds office, 2 days from home.
• Free on-site car parking at Leeds Head Office.
• Employee benefits: up to 50% staff discount and up to 20% friends & family discounts across Caledonian hotels, breaks, and experiences.
• Fast-growing, sector-leading company with big ambitions and supportive colleagues.
• Variety and empowerment – make your mark as we continue to grow.

How to Apply

Send us your CV and a short cover letter telling us why this sounds like the perfect role for you. Job title: Digital Marketing Executive - Caledonian Leisure.