OverviewDigital Marketing Executive (Automation) — Full TimeOur client is a leading provider of cloud communications solutions. They help businesses across the globe to enhance their customer engagement and experience.ResponsibilitiesMarketing AutomationManage the company’s Marketing Automation platform (Adobe Marketo).Maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes.Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.Build and optimise automated outbound email delivery programmes to ensure regular communications with relevant segments.Test and analyse variations in design, wording, subject lines, etc., for continual optimisation of KPIs.Update the marketing database and CRM as required.Develop KPIs that provide meaningful analysis of performance.MQL Nurture and HandoverOversee the process of qualifying high-quality Marketing Qualified Leads.Oversee the handover of Marketing Qualified Leads to the Sales teams and apply feedback from Sales to digital marketing activities.Report on MQL generation to Senior Leadership Team and calculate contribution of Marketing activities to pipeline values.Marketing SupportSupport campaign work across international marketplaces as required.Support brand and communications activities, e.g. PR, web and video projects.Contribute to internal communications and events to promote our culture.Support the sales department with a range of targeted collateral, campaigns and presentation preparation.Build positive relationships with other departments to support effective lead generation and content creation.About youExperience with Enterprise-level Marketing Automation platforms, e.g. Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.Proven experience in developing and nurturing leads sourced through marketing campaigns.Proven experience in delivering external and internal communications.Experience of analysing campaign data to provide meaningful insights.Experience of running marketing campaigns, including digital.Highly creative.Good written and spoken communication, able to articulate technical concepts in straightforward language. #J-18808-Ljbffr