Fire & Safety Australia (FSA) is a national leader in emergency response and workplace safety training. As a Registered Training Organisation (RTO: 22250), we deliver accredited courses and provide emergency response and medical personnel across industries such as mining, aviation, oil & gas, renewables, and construction.Our purpose is simple yet powerful: to forever change safety in the world, one experience at a time. We live our values — Thirst for Improvement, Commitment to Team & Clients, Passion for Safety, Be Memorable — in everything we do.The RoleThis role is centred around driving digital marketing volume and efficiency for the FSA marketing division. As our Digital Marketing Coordinator, you’ll own campaign and channel management across Google, LinkedIn, Meta, and other paid platforms. You’ll design, execute, and optimise campaigns end-to-end, monitor and report on success, and refine customer journeys to ensure our user experience converts.You’ll also help build out and maintain quality data processes (tag management, tracking, QA) and collaborate with the wider marketing team to align creative, community, and content.Key ResponsibilitiesPlan, build, run and optimise performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.)Manage budgets, bidding strategies, ROAS, and cost-per-acquisition targetsImplement tag management and tracking, ensuring clean and accurate dataWork closely with creative and content teams to deliver assets that convertAnalyse campaign performance and data, translate findings into actionable insights, and report on KPIsCollaborate with marketing and sales teams to refine customer journeys and optimise conversion funnelsWhat We’re Looking For2+ years’ professional experience in digital marketing, particularly in performance media (paid search, paid social, display)Strong analytical skills with comfort in reporting, conversion metrics, and ROI trackingExperience with tag management tools and data QA processesHands-on expertise in campaign setup, optimisation, and monitoringAn “AI-native” mindset — willing to leverage new tools and learn continuouslyA proactive self-starter with excellent organisational skills and ability to manage priorities across stakeholdersWhat You’ll GetThe opportunity to run in-house performance media and be a key player in scaling funnel & lifecycle marketingA clear career path as FSA expands its marketing and customer lifecycle functions nationallyA collaborative team environment focused on results, continuous improvement, and making memorable experiencesCompetitive remuneration and benefits aligned with your experienceWhy Join FSABe part of something meaningful: your work contributes directly to improving safety across Australia.A culture that values continuous improvement, teamwork & client-focus.To apply, please submit your resume and cover letter detailing your experience and alignment with our values. #J-18808-Ljbffr