Overview

Join to apply for the Digital Marketing Associate - Growth, Marketing & Sales role at McKinsey & Company.

Location: London, England, United Kingdom

Who You'll Work With

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture — doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we\'ll provide resources, mentorship, and opportunities you need to become a stronger leader faster than you imagined. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you\'ll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions. We encourage diverse perspectives as critical to achieving the best outcomes.
• Global community: With colleagues across 65+ countries and over 100 nationalities, our firm’s diversity fuels creativity and helps us solve client problems. You’ll learn from exceptional colleagues with diverse backgrounds and experiences.
• World-class benefits: A competitive salary (based on location, experience, and skills) and a comprehensive benefits package to support your well-being and that of your family.

Your Impact

You will be based in our London office and will be part of the Growth, Marketing & Sales Practice. The practice helps clients in consumer and business-to-business environments on marketing and sales topics, with a mission to drive marketing-driven profit growth.

You’ll focus on developing marketing and sales strategies for leading companies across major industries, including consumer goods, financial services, retail, telecommunications, global energy & materials, and AI. Our clients benefit from expertise in branding, pricing, customer experience, customer lifecycle management, customer insights, marketing ROI, digital marketing, insights & analytics, and sales & channel management.

On a day-to-day basis, you will collaborate with colleagues worldwide and with professionals outside the practice to solve clients’ most complex problems. From day one you will be exposed to senior McKinsey leaders and executive-level clients, and you’ll have opportunities to work on projects beyond digital marketing.

Working closely with clients across major industries, you will help transform marketing strategy and operations to drive growth through digital expertise. This role spans campaigning, journey optimization, personalization, MarTech/AdTech, and data/measurements.

As an Associate, you will build on your previous experience and explore growth, marketing & sales topics new to you. You will receive exceptional training and frequent coaching, with a dedicated partner to help navigate your career and up to five weeks of formal training in your first two years at McKinsey. You’ll also receive guidance from your professional development team in selecting client projects to develop your skills and network.

Responsibilities

• Work with client teams to assess, strategize, and implement digital sales strategies. Identify and leverage growth opportunities to drive business objectives.
• Manage and optimize launch campaigns across paid and owned channels; design and execute A/B tests to improve conversion rates and analyze performance metrics.
• Help clients develop the vision and execute on a plan to implement mar-tech and/or ad-tech platforms that deliver enhanced customer experiences to attract and grow customers using digital marketing strategies and technology.
• Apply your subject matter expertise to develop and deliver specific performance marketing strategies and programs that accelerate customer acquisition and value across channels.
• Understand client needs to develop use cases and decisions on an ambitious and visionary roadmap.
• Size the use cases for business value and feasibility to deliver ROI and prioritize initiatives in areas such as retail media networks, personalization at scale, privacy-safe growth, direct-to-consumer activation, etc.
• Gather and analyze information, synthesize data into clear, actionable insights, and present recommendations to senior non-technical stakeholders (e.g., PowerPoint).

Your Qualifications and Skills

• Bachelor’s degree in business, marketing or technology; master’s degree is a plus
• 5+ years of experience with end-to-end campaign management and media planning, preferably in MarTech and/or paid media
• Depth of experience in MarTech tools management and/or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.)
• Breadth of knowledge across marketing and advertising technology (data, analytics, email, website, CRM, paid media) with depth in at least one area (paid media and/or MarTech)
• Understanding of customer experience delivery using personalization & automation supported by a MarTech stack
• Experience with digital products and working with in-house teams and external agencies
• Ability to prioritize initiatives based on impact/effort in the context of the client’s strategy and capabilities
• Entrepreneurial spirit, hands-on attitude, and interest in developing new services and capabilities
• Ability to work collaboratively in a team and communicate complex ideas effectively in English
• Willingness to travel

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising, Consulting, and Marketing

Industries

• Business Consulting and Services and Advertising Services